Columbia Basin College ("CBC" or the "College") seeks a Marketing Director to lead the College's marketing campaign strategy, oversee creative message/graphic development and organization to achieve objectives supporting the overall mission of the College and enhance the stature and visibility of CBC among its many audiences, including current and prospective students, alumni, donors, and current and prospective faculty. The Marketing Director is responsible for the development and execution of comprehensive marketing plans for the College and will work closely with the administrators of each division to ensure that all aspects of brand identity are executed consistently and clearly. The Marketing Director also coordinates efforts with the Communications Director for the greatest efficiency, impact and strengthening of College communications. The Director of Marketing reports directly to the Vice President for Administrative Services.
Closing Date: Open Until Filled (First consideration date closes September 10, 2017 PM PDT)
Plan, implement, and coordinate CBC's marketing and advertising programs to parallel the goals and mission of the College;
Lead the creation and execution of a cohesive and differentiating brand strategy, built on a culture of data-driven, high-impact, results-oriented marketing practices in order to exceed enrollment, retention, and student engagement goals;
Create a culture of collaboration among marketers across the College and the departments that marketing supports;
Develop and maintain relationships with media representatives; plan and direct marketing support for student recruitment, resource development and College branding;
Establish metrics and outcomes that align marketing activities with outcomes that support College goals;
Identify, interpret and capitalize on marketing trends to assist senior leadership and staff in recognizing internal and external opportunities and solutions;
Work collaboratively with other departments, synchronizing the division's work with that of the entire College while simultaneously leveraging and supporting the CBC brand;
Work in close alignment with Director for Communications to execute an integrated internal and external strategic communications plan to advance the College brand identity, broaden awareness of its program and priorities, and increase the visibility of its initiatives across stakeholder audiences;
Collaborate with the faculty, students, and deans to promote their activities and to ensure consistency with the College's communication strategies;
Develop marketing strategies that will allow CBC to cultivate and enhance relationships with targeted audiences, including but not limited to key divisional constituents, college partners, local and national media, prospective students, parents, donors and friends of the College;
Assist the Communications Director in composing correspondence, media messages, articles, press releases, announcements, presentations, other oral/written communications and related duties including coverage of campus events; and
Perform other duties as assigned.
Bachelor's degree from a regionally accredited college or university;
Five (5) years of experience in marketing, brand management and the use of marketing analytics to evaluate effectiveness of marketing strategies and tactics; and
Extensive experience in marketing, public relations, special events, graphic design, photography, printing, and social media with expertise in planning, writing, editing, designing, production methods, and media relations.
Accountability: Accountable for own actions, decisions, errors, mistakes and/or failures to act when appropriate; accept responsibility when given; understand what duties employee is responsible for and can be counted upon to carry out those responsibilities;
Communication: Demonstrated experience creating and maintaining open communications regarding resources, priorities, and expectations; effective problem-solving skills as well as strong oral and written communication skills;
Conceptual Thinking: Ability to understand a situation or problem by identifying patterns or connections, and addressing key underlying issues; use past professional or technical training and experience, creativity, inductive reasoning, and intuitive processes to find potential solutions or valuable alternatives that may not be obviously related or easily identified; think "outside the box";
Leadership and Coaching: Ability to appropriately apply leadership techniques to motivate, develop and guide employees;
Quality Management: Set clear quality requirements; measure key outcomes; improve processes, products, and services;
Departmental Management: Ability to effectively and efficiently manage a department including all related administrative and supervisory functions involving personnel and budget management;
Project Management: Demonstrated experience initiating, implementing, and coordinating multiple projects and priorities while meeting timelines;
Student Centered: Attention, interest, activities and efforts are centered upon the best interest of students; create and support an environment that enables learners to achieve their personal, academic, and professional goals;
Student/Customer Assistance: Provide courteous and helpful responses to all customers, whether they be students, general public or employees from another department;
Support for Diversity: Support initiatives of the district, colleges and divisions to expand the human qualities that differentiate our workforce and workplace; exemplify tenants of tolerance, acceptance and interest in different viewpoints, cultures, and backgrounds and demand similar conduct of assigned staff and department; and
Teamwork: Demonstrate a willingness to work with, and help others in completing job assignments, the ability to accept constructive criticism, and to cooperate with fellow employees and supervisors.
TERMS OF EMPLOYMENT:
This is a twelve (12) month per year, full-time state funded position. It is a salaried overtime exempt position with general work hours of Monday through Thursday 7:00 a.m. to 4:30 p.m., and Friday 7:00 a.m. to 12:00 p.m.; however work hours may vary due to work demands and some evening work may be required. This position starts immediately.
In accordance with the Child/Adult Information Act, RCW 43.43.830, the candidate selected for hire will be subject to a Criminal History Background Check. Additionally, pursuant to RCW 43.43.845(3), an inquiry will be made for employees and volunteers in the Washington Courts database for civil adjudications as a condition for consideration of employment.
CONDITIONS OF EMPLOYMENT:
In the interest of providing a healthy, safe and secure educational and work environment, and in order to meet the requirements of federal legislation, it is the policy of the College to maintain an alcohol and drug-free workplace for our employees and students.
If you are hired, you will need to provide proof of identity and documentation of U.S. citizenship or appropriate authorization to work in this position as required by the Immigration Reform Control Act of 1986.
Columbia Basin College operates under an approved affirmative action plan and encourages applications from persons of color, women, veterans and persons of disability. The Human Resources Office is accessible to those with disabilities. If you need accommodation in application or employment, contact the Human Resources Office at (509) 542-4740.
Occasional need to lift at least 20 pounds;
Ability to sit and stand for long periods of time;
Frequent need for oral, written and auditory communication;
Frequent repetitive hand and wrist motions;
Occasional need for travel; and
Ability to work in a fast paced and sometimes stressful service environment.
CBC is an Equal Opportunity Employer and operates under an Affirmative Action Plan, in accordance with applicable state and federal laws and regulations. CBC reaffirms its policy of equal opportunity regardless of race, color, creed, religion, national origin, sex, sexual orientation, age, marital status, disability or status as a disabled veteran or Vietnam era veteran. This policy applies to all programs and facilities, including, but not limited to, admissions, educational programs, and employment. Discrimination is prohibited by state and federal laws and regulations, as well as the College policy. Coordination of the compliance efforts of CBC with respect to equal opportunity and disability accommodation regulations is under the direction of Camilla Glatt, Vice President of Human Resources and Legal Affairs, telephone 509-542-5548.
CBC complies with the American with Disabilities Act and Washington's Law Against Discrimination. Applicants with disabilities who require assistance with the recruitment process may contact 509-542-4740 or leave a TYY/TDD message at 509-546-0400 by the application closing date.
Columbia Basin College (CBC) serves the citizens of Benton and Franklin counties in Washington state with two-year associate degrees for transfer to a four-year university, and applied degrees for workforce employment. CBC also provides one-year certificates and basic skills for those pursuing a GED or high school diploma. CBC serves approximately 7,000-8,000 students each quarter.Columbia Basin... College now offers bachelor degrees in Nursing, Project Management, Applied Management, Cyber Security, Information Technology, and Dental Hygiene. These bachelor degrees are in direct response to the needs of our community. As a result of community needs, Columbia Basin College has recently opened our new state of the art Social Sciences and World Languages Center at the Pasco campus.In July 2017, CBC will open its second, four-story Health Science Center in Richland. In addition to training CBC healthcare professionals, the Wortman Medical Science Center will also be a functional medical clinic as part of Kadlec Regional Medical Center’s family medicine residency program.CBC will open a student housing facility in September. This first phase will house 125 students.Columbia Basin College continues its rich tradition of meeting our community's needs with a dynamic faculty, state-of-the-art facilities, and a diverse student body from all walks of life.