Senior Marketing and Enrollment Specialist - Admissions06475
Graduate Admissions and Recruitment is seeking applications for a Senior Marketing and Enrollment Specialist. This position will work collaboratively with college leadership, recruitment staff and/or graduate program directors to develop, implement and evaluate creative and effective comprehensive communication and marketing plans related to graduate recruitment.
In order to be successful in this position the ideal candidate will:
Utilize recruitment strategies via print, digital, and electronic mediums, as well as events, to increase graduate program visibility.
Use system resources to track and report key performance indicators specific to graduate enrollment.
Collaborate with colleges and other stakeholders to provide best practices and strategic recommendations related to graduate recruitment efforts.
Promote methodical ways to improve recruitment across all academic units, with a focus on fact-based, and data-driven decision making.
Serve as a second-in-command in the Graduate Admissions and Recruitment unit, providing supervision and oversight of Graduate Admissions staff.
Work with University Relations, Office of the University Registrar, Institutional Research, Global Affairs, Graduate Education and Life, and external constituents involved with key projects related to recruitment and enrollment growth.
Three (3) years of marketing communications work experience, preferably in higher education
One (1) year of experience in social and digital marketing and analytics
At West Virginia University, we pride ourselves on a tireless endeavor for achievement. We are home to some of the most passionate, innovative minds in the country who push their limits for the sake of progress, constantly moving the world forward. Our students, faculty and staff make this institution one of the best out there, and we are proud to stand as one voice, one university, one WVU. Find out more about your opportunities as a Mountaineer at http://hr.wvu.edu/.
West Virginia University is an Equal Opportunity/Affirmative Action Employer and the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff and students, and invites applications from all qualified individuals, including minorities, females, individuals with disabilities and veterans.
West Virginia University, founded in 1867, has a long and rich history as a public, land-grant institution. WVU encourages scholarship and offers high-quality academic programs while serving the state of West Virginia and the nation. WVU statewide includes campuses in Beckley, Charleston, Keyser, Martinsburg and Morgantown – which has been ranked as a #1 Small City in America. WVU is an R1 Doctora...l Research University (Highest Research Activity), one of only 115 nationwide. WVU offers 212 degrees throughout the 14 colleges and schools. Areas of specialty include STEM education, healthcare in Appalachia, shale gas utilization, radio astronomy and forensics. WVU researchers have helped confirm the existence of gravitational waves and uncovered diesel vehicle emissions discrepancies. Statewide, there are over 31,000 graduate and undergraduate students along with 190,000 alumni worldwide. WVU is reinventing West Virginia’s future by strengthening education, healthcare and broad-based prosperity.