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The Digital Marketing Manager is responsible for creating, executing and tracking marketing lead generation campaigns for Optum. The Digital Marketing Manager is focused on creating client and prospect interactions that are aligned with best practices, and is responsible for working with marketing managers, product management and sales business unit leaders to plan and execute targeted campaigns to our customers and prospects that drive sales pipeline. The Digital Marketing Manager must possess a balance of analytical, creative, and strategic thinking skills, while being focused on producing and executing high quality digital campaigns. The ideal candidate will have experience delivering digital marketing campaigns through marketing automation and CMS tools to drive thought leadership and demand for complex software products. The Digital Marketing Manager will be able to build trusted advisor relationships with colleagues in multiple sales and marketing organizations in a matrix environment.
Work in a proactive and collaborative manner to provide marketing delivery thought leadership and guidance, determining the best solutions to fulfill the needs of marketing segment teams, while ensuring projects are delivered on time, on budget, with a high standard of excellence.
Follow best practices for lead generating activities including large, complex integrated digital marketing campaigns, marketing automation and email campaigns, CMS and website landing pages, webinars, trade shows, lead nurturing, lead scoring, lead process and teleprospecting.
Work in concert with cross - functional teams, using data and analytics to clearly articulate performance, value, and areas of improvement to continually improve and advance marketing initiatives by providing actionable insight and recommendations.
Execute digital marketing campaigns utilizing multiple marketing technology platforms including marketing automation, CMS, CRM and analytics.
Have knowledge of coding HTML for emails and be able to demonstrate industry best practices in execution of integrated digital marketing, lead nurture automation, landing page creation, email, webinars and general digital design.
Utilize excellent organizational skills to manage multiple projects, under quick deadlines and be able to respond quickly and accurately to change.
Strong attention to detail and project management acumen
Excellent interpersonal skills, team player, and the ability to influence through conversation
Demonstrated ability to creatively solve problems, create and improve processes
Strong ability to learn technology and keep up with ever changing advances and capabilities
UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.
We are committed to introducing innovative approaches, products and services that can improve personal health and promote healthier populations in local communities. Our core capabilities... in clinical care resources, information and technology uniquely enable us to meet the evolving needs of a changing health care environment as millions more Americans enter a structured system of health benefits and we help build a stronger, higher quality health system that is sustainable for the long term.
We serve our clients and consumers through two distinct platforms:
?UnitedHealthcare, which provides health care coverage and benefits services.
?Optum, which provides information and technology-enabled health services.