Develop and implement a cohesive marketing communications plan designed to drive student enrollment -Create an integrated marketing communications plan designed to expand awareness of the school among prospective students and those who influence their decision-making process in considering graduate degree options.-Lead the implementation and execution of short- and long-range communication and marketing strategies and tactics spanning admissions collateral and content marketing, advertising, paid search and SEO, social media and email marketing, media relations, etc. -Ensure the identity, voice, and objectives of the school are articulated in an authentic and cohesive manner across marketing channels -Develop new ways to identify and engage Harris faculty, students, alumni and third-party influencers in Harris' enrollment marketing efforts both online and offline -Conduct research, analyze data, and monitor industry trends and best practices to implement, test and refine strategies-Identify existing content developed by the Communications team and make adjustments to content to serve a prospective student audience Develop compelling creative and marketing content designed to inform, engage and excite prospective students and further Harris' brand image across channels -Partner with Harris colleagues and outside agencies in developing innovative and meaningful creative campaign ideas to engage prospective students -Create, coordinate and distribute both print and digital marketing content, including admissions brochures, email marketing campaigns and admissions-oriented website copy -Manage outside vendors, including freelancer designers, writers, videographers and marketing agencies, in producing admissions-specific marketing content -Keep abreast of trends in digital marketing, ensuring Harris is leveraging new and emerging channels to reach and engage prospective students -Provide recommendations on how to best leverage existing brand assets in admissions communications, and develop recommendations for new content creation -Create and maintain and optimize against pertinent metrics, helping to ensure success of future marketing campaigns-Revise and develop new pieces to be used for print media, social, website, blog and other communications to be used throughout the admissions cycle -Develop Harris branded promotional items to be used for events at Harris and travel, including, but not limited to: updated banner shades and pieces to be used at fairs, improved photography and branded artwork throughout meeting rooms at Harris, and updated and diverse photography to be used for website, blog social, and print pieces. -Assist with the development and execution of direct mailing campaigns to prospective students. Monitor effectiveness of campaigns and advise on strategic shifts to improve campaigns.
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