Position Description:UnitedHealth Group is working to create the Healthcare system of tomorrow and you can help. Already Fortune 17, we are totally focused on innovation and change. We work a little harder. We aim a little higher. We expect more from ourselves and each other. And at the end of the day, we're doing a lot of good. Through our family of businesses and a lot of inspired individuals, we're building a high-performance Healthcare system that works better for more people in more ways than ever. Now we're looking to reinforce our team with people who are decisive, brilliant and built for speed. Join with us and start doing your life's best work.Positions in this function are involved in developing market strategies to support products and drive membership / sales growth. Positions develop strategies and tactical plans to support consumer / member innovation, support new product and program launches, and combat competitive pressures. May analyze economic considerations, develop marketing forecasts, estimate costs, and manage program / project budgets.Primary Responsibilities:Analyze customer behavior to drive understanding of current and future customer and market needsConduct / utilize market research and competitive analyses (e.g., strength, weaknesses, strategies) to drive understanding of business requirements and development of marketing strategyDemonstrate understanding of applicable laws, regulations, contracts, and compliance requirements (e.g., HIPAA, Healthcare Reform / PPACA, state contracts, CMS)Define target markets or customer groups and their specific requirementsDemonstrate understanding of applicable products and services Develop understanding of applicable sales channels (e.g., consultants, brokers, trade groups) to drive marketing strategy Perform analysis of customer and business requirements to drive development of marketing strategies (e.g., budgets)Develop / implement long- and short-term marketing strategies / goals in alignment with applicable business goals (e.g., revenue goals, membership goals, conversion metrics, campaign budgets)Align marketing initiatives / campaigns with applicable business goals / objectives, as well as the needs of identified target populations / clientsDevelop trusting relationships with customers / clients / members to inform our marketing efforts and help improve our understanding of the customer experienceIdentify and leverage appropriate marketing channels to communicate marketing messagesFoster relationships with external stakeholders to nurture / support loyalty, retention and understanding of our marketing efforts (e.g., ad agencies, community agencies, clients, professional associations, educational institutions, regulatory agencies)Core Competencies:Self-motivated with the ability to work autonomouslyHighly organized and able to handle multiple projects / deadlines at onceOutgoing, professional and friendly, willing to spend time talking to potential members, current members and community groups / organizations that work with our target audienceExcellent communication skills (oral / written)
Required Qualifications:High School Diploma / GED (or higher)5+ years of Marketing and Community Outreach experienceExperience communicating professionally with members and community groups / organizationsExperience utilizing Microsoft Office applications including Word, PowerPoint, and ExcelAbility to work a flexible schedule as needed (some nights / weekends)Ability to travel up to 50% of the time (local travel in the RI area)Preferred Qualifications:Bachelor's Degree (or higher)Prior Managed Care experienceBilingual fluency in English and Spanish or PortuguesePrior Medicaid experienceCareers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV / AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.Keywords: UHG, Medicaide Claims, Community Relations Liaison - Marketing Liaison
Our mission is to help people live healthier lives and to help make the health system work better for everyone.- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities. - We work with health care professionals and other key partners to expand access to quality health care so people get the care they need... at an affordable price. - We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.