ASSOCIATE PROFESSOR OF MARKETING, Questrom School of Business
September 29, 2017
The Questrom School of Business at Boston University anticipates an opening for a tenured Associate Professor in Marketing, with a focus in the area of digital marketing, for a position starting July 1, 2018, subject to Provost budgetary approval.
The Marketing Department comprises an interdisciplinary group of scholars who develop consumer and firm knowledge using insights and methods from marketing, psychology, sociology, economics, anthropology, and computer science. We are open to scholars who examine digital marketing issues and problems from a variety of methodological and theoretical perspectives. The ideal candidate should be passionate about developing, seeking funding for, and leading research efforts that focus on understanding and improving digital marketing practice from the consumer perspective. Possible areas of research interest include the intersection of marketing, media and technology; return on digital marketing investments; how firms can leverage social and digital media to create value for customers and the firm; technology-enabled marketing efforts in retailing and advertising; privacy issues in digital marketing; and social influence and consumer behavior in digital markets.
The Questrom School of Business is building a strong group of faculty with expertise in all aspects of digital business including digital platforms and business models, digital analytics and informatics, digital health, and digital product development & technology. We seek outstanding candidates who would be stimulated by and engaged with this vibrant cross-disciplinary community.
Boston University is no small operation. With over 33,000 undergraduate and graduate students from more than 140 countries, 10,000 faculty and staff, 16 schools and colleges, and 250 fields of study, our two campuses are always humming.