The Marketing Manager's mission will be to improve HEBI’s marketing message and outreach to customers. Our near term goal is to be the leading provider of robotics components for academia, and our long term vision is to produce robotics kits that enable the industrial user to design, build and deploy world class robots for professional applications.
Broadening our outreach and optimizing our message for academia will be necessary to achieve our near term goal. Outreach efforts include our web site, social media, and various other inbound marketing efforts as well as events and conferences
The right candidate will be one that embraces our short term goals and has the capacity and mind set to grow with us as our company evolves.
Copywriting (website content, blog articles, email newsletters, whitepapers, press releases, copy editing and social media)
Social media management (Facebook, Twitter, LinkedIn)
Execute on all digital marketing, including SEO/SEM, display advertising campaigns
Website content management and online marketing-related tasks
Email marketing management through marketing automation tools
Establish and track key performance metrics
Excellent copywriting skills and understanding of social media and online marketing
Knowledge of search ranking and optimization factors
Solid understanding of marketing related KPIs and best practices
Detail oriented and organized
Understanding of brand management strategies is a plus
The ideal candidate will grow into a larger role as HEBI Robotics grows. Eagerness to learn, grow and develop is critical.
HEBI Robotics develops Lego-like robotics building blocks. Our platform is used by researchers, universities, and industrial partners around the world to make world class robots quickly. In academia and research, our system minimizes the time required to build systems, enabling the user to focus more on the actual research. In industry, our system enables rapid prototyping and nearly infinite f...lexibility so that the robot can be designed around the process, and can be modified as needs change.
In summary, HEBI’s system provides the essential building blocks and actuation intelligence so that the roboticist can focus on the creative aspects of building robots.