The National Archives Foundation is seeking a Marketing & Communications Manager.
Scope and Responsibilities: Reporting to the Deputy Executive Director, we are looking for a full-time Marketing & Communications Manager to raise awareness of the Foundation and its core mission, increase membership, and improve retention rates. The Marketing Manager will support, develop, and execute marketing activities and tactics with a focus on digital and online initiatives to drive the organization’s growth and help us tell America’s story. The manager should have a solid understanding of traditional marketing strategies.
This is a critical role for NAF as we are looking to embark on tremendous growth. The incumbent will be expected to think and act both strategically and tactically, will need to be a reliable collaborator within teams, and be able to communicate clearly and compellingly at all levels of the organization. You will wear many hats, work fast and smart, and adapt and iterate quickly. We are looking for someone who is ready to roll-up their sleeves and join a tightly knit team that is tackling interesting and challenging opportunities!
Job Description: --Create, manage, and execute integrated marketing campaigns to include content marketing, email marketing, events, exhibits, eStore, social, SEO, SEM/PPC, direct mail, and advertising --Support design/maintenance of the website content (WordPress) and develop it further as an integral piece of the Foundation’s marketing efforts to increase brand awareness online, drive traffic, and increase conversion rates --Leverage key technologies in marketing efforts, including customer relationship management tools and email marketing tools (MailChimp) for managing the ideal customer/member/donor profiles, named account lists, and lead qualification. --Perform regular reporting on KPI’s, marketing campaigns, channel activity, and pipelines --Identify, research, and write content for web, email campaigns, newsletter, annual report, and other marketing materials --Collaborate across departments to ensure strategic communications and conversions by engaging with target audience --Work with marketing and accounting teams to maintain department budget --Manage relationships with advertisers and negotiate contracts as needed --Develop timelines and manage internal communications calendar including social media, email, and advertising --Continually evaluate evolving trends and technologies and recommend new channels for driving growth and engagement --Manage external designers, videographers, and content teams to develop creative concepts and campaigns that attract and engage audiences
Qualifications: --Bachelor’s degree with 3-5 years of experience in marketing roles, preferably nonprofit --Knowledge of various marketing capabilities-including content creation, email marketing, social media, SEO/PPC, events, and partner marketing --Proficiency of MailChimp, Marketo, HubSpot or other marketing automation platform is required --Exceptional interpersonal skills; must be able to interact with staff, volunteers, board members, corporate executives, and professionals in government, academia, and the nonprofit sector --Detail-oriented, deadline-focused, and able to handle multiple tasks simultaneously --Ability to work both collaboratively and independently, with a high degree of pro-activeness --Maintains up to date knowledge of current trends and tactics in marketing --Proficiency in WordPress and working knowledge of HTML and CSS --Ability to work occasional evenings, weekends, and some holidays (particularly 4th of July) --Familiarity with Adobe Creative Suite, a BIG plus, but not required
As the independent nonprofit that serves as the National Archives’ private-sector partner in the support of exhibitions, educational initiatives and public programs, your work with the Foundation will contribute to our mission to educate, enrich, and inspire a deeper appreciation of our country’s heritage through the records held in trust by the National Archives.
For 25 years, the Foundation’s... support has made possible the National Archives Museum in Washington, DC and national efforts, which include: the Rotunda for the Charters of Freedom, the David M. Rubenstein Gallery and its “Records of Rights” exhibition, the “Public Vaults” exhibition, the Lawrence F. O’Brien Gallery, the William G. McGowan Theater, Boeing Learning Center, the DocsTeach website, as well as regional and national advertising and marketing campaigns. Visit archivesfoundation.org for more information.