Organize and coordinate events, trade shows, point of sales materials, product displays
Frequent travel to attend consumer and trade shows and key customer events
Develop and distribute Direct Marketing products like e-mail blasts, new product announcements and press releases
Engage and communicate with various media contacts for PR & editorial opportunities
Assist in product sales, technical assistance and customer service
Must have experience in the automotive aftermarket industry and be a serious automotive enthusiast (knowledge of late model domestic muscle vehicles a plus)
Effectively communicate through copy writing, messaging and speaking in public forums such as trade shows and events.
Ability to drive marketing initiatives through multiple sales channels, including wholesaling (B2B) and direct sales (B2C). The role requires the ability to quickly shift gears between analytical, creative and interpersonal communication on a daily basis.
A self-driven individual willing to hunt for new marketing opportunities at all times while bringing current campaigns to fruition.
Must be able to work effectively with a small team and share ideas in a collaborative environment.
Experience running Google AdWords and Display Ad campaigns.
Familiar with Photoshop and have the ability to communicate messages effectively through graphics and imagery.