Ensure internal and external marketing materials are on brand and align with current strategy
Help create and manage the annual marketing budget with input from program directors
Develop, implement, and track marketing efforts for new and existing programs to increase awareness, generate enrollment, and inspire donations
Create annual production calendar for all marketing materials
Implement the marketing strategy across multiple platforms - including print publications, donor communications, email, social media, website, video, and paid digital strategies
Oversee the day to day activities of the marketing team
Analyze the competitive environment, customer trends, and customer experiences to adapt marketing strategy as needed.
Provide and/or edit fundraising materials for the Development Department to achieve fundraising goals
Work closely with Educational Programming and Community Engagement Directors to define needs and content of marketing materials for programs
Meet regularly with direct report(s): Graphic Design Specialist
Manage vendor relationships and outsourced marketing projects
Supervise media relationships with key reporters and thought leaders resulting in consistent earned media placements
Manage website and social media platforms to improve organizational recognition, audience reach, and involvement
Meet with community advertising personnel to promote the Conservatory on various media platforms
Meet regularly with the Executive Director to report on marketing impact across all platforms and strategic planning initiatives
Solve complex problems using creative thinking and data-driven insights
Attend the Development/Marketing committee board meetings Work closely with the leadership team to ensure the success of the organization
Demonstrated ability to handle multiple projects simultaneously and resolve problems independently
Experience with software platforms, including InDesign, Photoshop, MailChimp, and ExpressionEngine
Ability to work and communicate effectively with a wide range of individuals and organizations, including faculty, staff, customers, and community partners
A strong sense of accountability and integrity with initiative to grow personally
Excellent analytical ability, leadership and organizational skills including priority setting, managing teams, and decision making
Strong written, oral, and interpersonal communication skills
Omaha Conservatory of Music, a premier music education and performance center, is seeking an organized, motivated, and enthusiastic individual to develop and execute the marketing strategy for the organization. The Marketing Director will report to and partner closely with the Executive Director to achieve the Omaha Conservatory of Music’s mission to build a musical community through education and performance opportunities to enrich lives. The Marketing Director will have strategic input and leadership responsibility for all aspects of marketing including print materials, social platforms, website management, media appearances and advertising.
To Apply: Qualified candidates should submit a cover letter and resume with references to Ruth Meints, Executive Director, at email@example.com. Applications accepted until position is filled, screening to begin immediately.
Education: Minimum of Bachelor's degree in marketing, business, communications, journalism or related field, or equivalent
Experience: Minimum of 5 years related experience in areas of responsibility required, non-profit arts preferred. Proven track record of success in lead marketing roles.
Additional Salary Information: $55,000 minimum and benefits. Compensation based on experience and skills.
Omaha Conservatory of Music provides private lessons in violin, viola, cello, bass, piano, guitar, voice, winds, brass, and percussion, as well as conducting, music composition, and theory.
The Conservatory's outstanding artist-faculty challenges and inspires a student body of nearly 700 students through private lessons at its facility at 7023 Cass St. in Omaha, and touches the lives of thousan...ds of others through programs such as String Sprouts, Summer Institute (OCMI), the Inside the Mind of the Artist series, and off-campus classes.
Our musical community offers a rich variety of classes, interaction with guest artists, ensemble experiences, educational workshops, solo and group performances, and other unique opportunities in collaboration with arts organizations throughout the region.
The Omaha Conservatory of Music is a nonprofit 501(c)(3) school that builds musical community through education and performance to enrich lives.
At the Omaha Conservatory of Music, we believe that passion for learning combined with dedication to excellence can make music a lifelong source of joy and inspiration for our students and families. Our encouraging environment allows students to gain confidence in their musical abilities, learn discipline and mastery, and enjoy music-making with their peers.
The latest brain-based research on how we learn is actively applied to the Conservatory’s teaching philosophy through private lessons and community events that encourage autonomy, competence and relatedness: key factors found by neuroscientists to instill motivation and bolster success (Ryan & Deci, 2000).
Educators have identified the top life skills needed for success in today’s world as creative thinking, goal setting, cooperation, and problem solving. The study of music enriches these skills in such depth that we believe every child should receive a thorough music education, ensuring the most success in whatever career path they may choose.
At the Conservatory, all students will experience music with depth, pursue excellence, and develop in their area of interest. We strive to offer the students a wide range of opportunities that are fun and engaging, and that encourage the entire family to participate in a joyful educational experience.