You are a marketing communications professional with a balanced creative and strategic approach to implementing campaigns, programs and initiatives that generate awareness, inquiries and leads. You thrive in a fast-paced, changing environment, and you’re a strong team player who is energized by collaborative work that leads to outstanding customer experiences.
What About the Job:
You will be responsible for project management and implementation of marketing communications programs and initiatives across business units for Alfa Laval in the USA. More specifically, you will:
Provide project management of campaigns, exhibitions, conferences, sales meetings and events
Execute advertising and marketing initiatives for various print and digital media
Implement product launches according to business strategy
Develop and manage content for Alfa Laval’s external and internal websites
Develop qualitative and quantitative measurement of marketing communications programs
Participate in the development of marketing communications plans and strategies
What You Know:
You have a Bachelor’s degree – or equivalent experience – in communications, marketing, advertising, or related discipline. You also have more than three years of progressive marketing communications experience – preferably in a business-to-business environment. International experience is a plus. In addition, you have:
Excellent written and oral communications skills
Accomplished web content management capabilities – HTML proficiency is a plus
Experience with print, digital and social media
Background with trade show/event coordination
Experience with direct marketing, public relations, collateral material development and internal communications
Experience with SEO, Google AdWords, native advertising, retargeting and Google Analytics
Experience working with internal and external creative and production teams
Working knowledge of Microsoft software packages; content management systems; desktop publishing software; media software; social media platforms
Ability to develop and maintain strong relationships across all levels of an organization
Additional Salary Information: Bonus potential as well.
Alfa Laval is a leading global supplier of products and engineered solutions for heat transfer, separation and fluid handling applications. We play a vital role in areas that are crucial for society, such as energy optimization, environmental protection and food production.
Alfa Laval’s products are used in the manufacturing of food, chemicals, pharmaceuticals, starch, sugar and ethanol. We are... also found in nuclear power, onboard vessels, in the engineering sector, mining industry, refineries, as well as in treating wastewater and creating a comfortable indoor climate.