Celebrating its 25th Anniversary Season, the Orlando Philharmonic Orchestra is led by Music Director Eric Jacobsen and comprised of accomplished musicians from around the world. The Philharmonic annually presents more than 150 live performances of classical, popular, and chamber music in venues across Central Florida. Known for its artistic excellence and community collaboration, the Philharmonic reaches more than 70,000 children, youth and families annually through its Young People’s Concerts, Symphony Storytime Series, the Notes in Your Neighborhood program, and free outdoor community concerts.
The Philharmonic owns and operates The Plaza Live, a multi-use venue with a 900-seat theater that also houses the orchestra’s administrative offices and rehearsal space. As a resident company of the Dr. Phillips Center for the Performing Arts, the Philharmonic will perform its primary subscription series concerts in Steinmetz Hall when it opens in 2020.
Director of Marketing and Communications
The Orlando Philharmonic Orchestra is seeking an exceptional and accomplished professional for the administrative leadership position of Director of Marketing and Communications. The selected candidate will be a key member of the staff leadership team, reporting to and serving as a strategic partner to the Executive Director.
Working closely with a dynamic and collaborative Administrative and Artistic Staff, Board of Directors, and Volunteer Association, the Director of Marketing and Communications is responsible for the planning, development, and execution of the Orlando Philharmonic Orchestra’s programmatic and institutional marketing and communications initiatives to meet or exceed earned revenue and engagement goals.
This unique opportunity is for a select candidate who has a proven track record of success in performing arts marketing, audience development, communications, and an impeccable customer service orientation.
Principal Duties and Responsibilities:
Direct and guide marketing campaign strategies/plans and spending for both subscription and single ticket marketing across all marketing channels, print/broadcast/direct mail/telemarketing/e-commerce.
Analyze sales patterns and pacing, campaign results, and ticket history to determine and/or change the course of campaign strategies and investment, positively impacting future campaigns.
Structure pricing strategies to achieve audience growth and maximize long-term revenue potential.
Develop and monitor annual budgets for series as well as department focusing on return on investment, pricing analysis, market trends, and consumer satisfaction.
Ensure brand standards and brand communication strategies are consistently maintained and applied through all touch points and communication platforms.
Develop content marketing and patron development/cultivation programs to support ticket sales and build strong relationships with our audiences.
Work with Development Department to establish best practices to convert subscribers into donors.
Work effectively with creatives, data analytics, and other outside vendors and consultants.
Develop strategies for patron retention and frequency-building efforts, including subscriber and single ticket retention and loyalty programs.
Oversee patron services staff and direct telemarketing firm to deliver exceptional customer service and increase patron loyalty and engagement.
Manage the marketing and patron services teams
Coordinate with other departments — Development, Education, Finance, and Artistic Operations — to communicate and synchronize marketing-related matters and promote proper flow of information as it relates to marketing initiatives and responsibilities.
Represent the Philharmonic in the community and at concerts and special events.
An undergraduate degree with 5+ years relevant progressive experience in performing arts marketing, arts administration, or closely related field
Excellent verbal and written communication skills and ability to work effectively as a department supervisor and part of a management team
Highly developed organizational skills and strong attention to detail
Competence in budget development and analysis, sales analytics, and data-driven decision making
Ability to lead and manage a successful, service-oriented team
Self-directed, creative, and flexible; able to problem-solve, multi-task, and adapt to changing priorities
Proficiency with Microsoft Office suite, familiarity with website CMS and e-mail communication platforms; experience with Tessitura or similar CRM database systems preferred
Availability to work frequent nights and weekends at concerts and events
Knowledge of and passion for orchestral music highly desired
Able to work as part of a high-functioning team, inspire and lead through example utilizing the skills, abilities, and passions of a diverse set of stakeholders to build relationships and advance the organization’s mission
The Orlando Philharmonic is Central Florida’s resident professional orchestra, comprised of accomplished musicians recruited from around the world. Whether you’re moved by the drama of opera, the colossal sound of a Romantic symphony, or the high energy of a rock & roll tribute, the Philharmonic has something for you.