The Interactive Advertising Bureau (IAB) Marketing team is looking for a Marketing Director who shares our passion for digital media. The IAB empowers the media and marketing industries to thrive in the digital economy. We field critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.
The Marketing Director holds ultimate responsibility for all marketing activities related to IAB Brand Services and oversees the development and delivery of a fully integrated marketing strategy including email, social media, PR, website and events to engage and interact with brand marketers including CMOs, Brand Managers, Social and Search Directors, Digital Marketing Leaders, Content Marketers, etc.
This new role is part of a fast-paced, solutions driven team that is charged with driving forward the organization's efforts to position itself as the industry thought leader in digital media and marketing.
The ideal candidate will have the ability to develop key relationships with the intended brand marketing partners, identify new connections and their current and future needs, monitor the competition, manage their own time, work quickly and efficiently, and have an accurate pulse on how long individual projects will take to complete. Creative thinkers and problem solvers will thrive on this team.
In this role, you will:
Develop the marketing strategy for new and existing products targeted to brand marketers including the events series - IAB Leadership Dialogues, content creation and networking opportunities;
Manage the scheduling, agenda, membership and communications of the IAB Brand Marketer Council that convenes marketers and publishers to collaborate in solving critical digital advertising industry issues;
Build IAB brand marketer acquisition strategy and develop new CRM programs to grow engagement;
Manage social media presence and direct programs to improve social media following, reputation and recognition amongst brand marketer audience;
Develop new uses for existing products/content by consulting with internal and external sources;
Produce campaign performance reports, providing key insights and optimization recommendations that prove ROI with data;
Participate in brainstorming and critical thinking around IAB priorities such as digital video, mobile, data and diversity;
Undertake continuous analysis of competitive environment and consumer trends;
Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, participating in professional societies;
Achieve financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances and initiating corrective actions; and
Perform other duties as assigned.
Bachelor's degree or higher
8-10 years of relevant experience
Excellent copy writing skills
Design/Web design experience a plus
Working knowledge of WordPress, HTML/CSS, Adobe Illustrator, and Adobe InDesign
Brand marketer job related experience a plus
Brand marketer contacts/connections a plus
IAB is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its membe...r companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.