Doctors Without Borders/Médecins Sans Frontières (MSF)
January 12, 2018
New York, New York
Full Time - Experienced
Senior Digital Marketing Manager
Doctors Without Borders/Médecins Sans Frontières (MSF)
New York, NY
Doctors Without Borders/Médecins Sans Frontières (MSF) is an international humanitarian organization that provides medical care to people affected by conflict, epidemics, disasters, or exclusion from health care in over 70 countries.
We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s common mission.
Our dynamic Development Department is responsible for raising over $350 million annually in funds in order to meet the financial needs of our organization which allows MSF to carry out its mission effectively and efficiently.
The Marketing Team is responsible for executing integrated marketing efforts, including prospect, renewal and cultivation campaigns and activities via all communication channels in order to maximize the revenue and increase awareness of MSF’s activities and concerns, expertise and values.
The Senior Digital Marketing Manager role is an opportunity for a brilliant, driven, and creative digital strategist and tactician to help us take our digital fundraising to the next level. Your priority will be to grow our digital reach, acquire valuable new donors and increase donor retention and lifetime value—with an aim of growing digital revenue by at least 10% each year.
In collaboration with the Marketing Director, Director of Development and the Communications team, you will lead the development—and execution—of a unified multi-year strategy for digital growth. This strategy will power multi-million-dollar fundraising goals as well as critical communications, advocacy, and recruitment needs.
You will grow and restructure a high-performing digital team, including directly managing four digital marketing managers. Your responsibilities will span web, social, email, search, display, video, mobile, emerging new media, integrated online/offline campaigns, and more.
You’re an expert digital marketer with your ear to the ground of innovation and industry trends. You use real-time analytics and data-driven decision making to raise big funds. You like to win, and have a proven ability to get results. You live and breathe A/B creative testing, segmentation, reporting, SEM, SEO, UX, CRM, CTA, conversion rate optimization, media buying, audience targeting, user testing, heat mapping, data, visualization and rapid experimentation.
You believe in, and will champion, an integrated omnichannel marketing approach centered around the donor experience. You will use immersive storytelling and data-driven strategy to bring our work to life for our audiences. You will work to create online community engagement and have a conversation with our donors, and not at them, in order to drive loyalty.
You’re a collaborative team player with vision, determination, curiosity, and creativity. You practice brilliant execution—on quality, on brand, on time, and on budget. You will play a pivotal role on an energetic, innovative, and growing team dedicated to taking our digital marketing to the next level.
Job Functions and Responsibilities
On any given day, you might be:
Leading a customer experience journey mapping session with a cross-functional team to better understand the needs of our audiences
Analyzing real-time results to produce actionable insights, forecast future results, and make budget adjustments
Rapidly activating a digital fundraising response to a headline-making emergency
Reviewing advertising campaign concepts for messaging, strategy, media, and brand
Planning innovative audience targeting strategies with our digital marketing agency
Leading an omnichannel fundraising campaign creative kickoff session
Consulting with our developers and designers on UX, UI, and donation form issues
As the Senior Digital Marketing Manager, you will:
Work under the guidance of the Marketing Director to lead strategy, creative, testing, execution, and analysis across all digital mass-marketing fundraising. You will also directly own and manage a digital revenue-generation channel or program.
Lead, manage, and mentor the four digital marketing managers, oversee relationships with digital agencies and developers.
Define, measure and report on ROI/ KPIs and prepare budget and revenue projections.
Explore new media and search for new and better ways to resonate with our audiences.
Monitor nonprofit and for-profit sector and provide ideas for differentiation.
Oversee continuous improvement of digital content, considering SEO, channel placement, and integration with offline channels.
6+ yrs. relevant experience, including 4+ years digital marketing experience. Bachelor’s degree in related field or equivalent education and experience.
Expert verbal and written communication skills.
Advanced understanding of digital data and analytics. A wizard in Excel. Strong knowledge of CRM systems and complex data segmentation.
Advanced understanding of digital design, copywriting, storytelling and brand.
Proven ability to manage staff, vendors, freelancers, and developers, and to lead high-performance teams to get results. Strong leadership, coaching, and delegation skills.
Comfortable in an “all hands-on deck” environment, able to operate and collaborate across multiple teams, and thrive in a fast-paced culture.
Demonstrated ability to develop successful digital campaign strategies.
Demonstrated ability to produce effective program and project documentation, such as strategy documents, creative briefs, project plans, wrap-up reports, KPI reports
Commitment to the principles of MSF, passion for MSF’s mission and brand.
A creative problem solver who doesn’t give up.
Nonprofit and/or fundraising experience.
Data visualization experience (such as in Tableau, Power BI or similar).
Strong understanding of CRM and marketing cloud technology
Open ended Contract
Starting salary mid 80s to low 90s (commensurate with experience).