Blue Ridge School is an all-boys, all-boarding college preparatory school for 180 boys on a stunning 750-acre campus along the eastern slope of the Blue Ridge Mountains. Blue Ridge is only 20 miles from Charlottesville, Virginia, a vibrant community and home to the University of Virginia.
Blue Ridge educators gain the added satisfaction of working with students inside and outside the classroom which gives them a greater influence in shaping a student’s mind and character. Our teachers have the opportunity to lead athletic and outdoor activities based on their own passions.
The school provides an interactive learning environment in which teachers have a great amount of autonomy in their classrooms and still have the support of a collaborative faculty. Using a college-preparatory curriculum with a high-degree of individual support, teachers can better prepare their students for college and careers in the 21st century.
Most teachers live on campus in homes provided by the school. On campus housing helps give our safe, family-oriented community the sense of a small village in which students and families live and work together
The Director of Enrollment Marketing (DEM) is a full time, professional employee responsible for designing and implementing strategies and tactics to further promote the School’s enrollment efforts.
As such, the DEM will focus on brand management, external messaging, and a variety of marketing activities centered on new customer acquisition.
Within this, the DEM will also play a role in some traditional admission activities, helping to welcome and evaluate candidates and their families at peak times of the enrollment season.
The DEM is a new position, and the first Director will have the opportunity to collaborate/coordinate with a wide-range of colleagues and to help design the focus of the work.
The ability to travel and thoughtfully represent Blue Ridge School in a variety of settings is an essential element of this position.
Essential Duties and Responsibilities:
Coordinates with the External Affairs Team (Admission, Advancement, Special Programs, Alumni and Parent Associations) and the Director of Communications.
Manages external relationships with prospective students and families, key referral sources and partnerships, and alumni and parent networks.
Conducts periodic market and demographic research and educates colleagues about those findings
Coordinates with the Director of Communications to effectively develop and promote the School brand.
Directs all admissions related advertising.
Maintains updated portfolio of recruiting tools, including video, publications, mailers, web pages and blogs.
May represent the School at industry conferences, school fairs and other events.
Ability to meet prospective families outside of traditional working hours, including evenings and weekends
Becomes an impactful member of the Blue Ridge community through participation in student life, special events and other activities.
Serves on weekday and weekend duty teams. Providing supervision during evening study hall and weekend activities.
Demonstrates continued professional curiosity and growth.
Performs other related roles as assigned by the Senior Director of Admission or Associate Headmaster for External Affairs.
Certificates, Licenses, Registrations:
Physical Demands and Working Conditions:
The usual and customary methods of performing the job's functions require the following physical demands: occasional lifting, carrying, pushing, and/or pulling; some climbing and balancing; frequent stooping, kneeling, crouching, and/or crawling; and significant fine finger dexterity. Generally, the job requires 50% sitting, 25% walking, and 25% standing. The job is performed under minimal temperature variations and under conditions with some exposure to risk of injury and/or illness.
B.S. or B.A. in marketing, communications or a related field.
At least three years of work experience related to brand management, marketing, financial aid and/or admission efforts, preferably at an independent school, college, university or related enterprise.
A clear understanding of and ability to articulate the mission of boarding schools – particularly single-sex institutions with unique, niche missions like BRS.
Possess knowledge of marketing and sales techniques and principals
Leadership skills; ability to plan, organize and direct multiple programs and activities.
Comfort with autonomy and responsibility in the framework of a high performing team.
Outstanding communications, interpersonal and public relations skills.
Balancing goal-orientation with an eye for detail; relentless and disciplined focus on results.
Analytical skills; comfort with using data in developing and delivering presentations.
Proficiency in Word and Excel, with significant experience using social media and other web-based communication vehicles in a professional setting.
Valid driver’s license with good driving record; must be insurable.