JOB SUMMARY: The Vice President of Sales & Marketing will provide leadership and coordination of sales and marketing functions. Develop and implement sales and marketing strategies, and benchmarks for the sales force to achieve; monitor and analyze sales and marketing activity against goals to meet or exceed overall budgeted occupancy for the communities. Seeking to fill a full-time position (day shift) at WSI. EOE, DFWP – “We honor those who have served.”
ESSENTIAL JOB FUNCTIONS:
Comply with all applicable rules, policies, standards and guidelines related to employment with Westminster and its communities.
Supervises the staff which involves direct and indirect responsibilities for interviewing, selection, training, motivating, performance appraisal, managing policies and procedures to ensure achievement of the department’s goals.
Direct and coordinate company sales and marketing functions.
Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development.
Analyze and evaluate the effectiveness of sales, methods, costs, and results.
Review community sales and marketing budgets, and oversee the development and management of internal operating budgets.
Responsible for establishing sales goals and strategies for the sales team. Oversee the team’s overall performance against sales quota.
Develops annual marketing and communication action plans in support of organizational strategy and objectives.
Directs implementation and execution of marketing and sales policies and procedures.
Ensures marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements and sales targets.
Reviews and recommends pricing structures based on market research and competitor’s analysis.
Provides leadership and support for the design, development and implementation of marketing plans.
Oversees and directs market research and competitor analysis to support communities and organizational budget process.
Develops, defines, extends, and maintains the brand of the organization and individual communities.
Ensures each community has a suitable market position based on demographic, geographic, and competitive factors.
Develop and implement annual sales plan by community in support of organizational strategy and objectives.
Work requires willingness to for extensive travel (40+ %), and work a flexible schedule.
Seeking to fill a full-time position (day shift) at WSI. EOE, DFWP – “We honor those who have served.”
Internal Number: VPOFS02873
About Westminster Communities of Florida
LeadingAge Florida was established in 1963 as a Florida not-for-profit corporation and is the only statewide association representing the full continuum of housing and supportive services for seniors. It is the state partner of LeadingAge, located in Washington, DC.
LeadingAge Florida serves nearly 400 mission-driven communities that provide quality housing, health care and community services as well as promote practices that support, enable and empower people to live fully as they age.