Under general direction, the Marketing Manager establishes and manages the strategic direction of marketing activities for the On-line initiative, suites of programs, and individual distance education programs to attract and recruit adult students to Saint Louis University's (SLU) School for Professional Studies. The position responsibilities include conducting in-depth market research to support and identify program trends and best practices in the field of higher education for adult learners and distance education; in consultation with program directors, establishing enrollment goals; developing and implementing short and long-term marketing plans for SPS undergraduate and graduate programs, and summer/winter terms; overseeing all aspects of marketing and lead qualification activities required to achieve enrollment goals; securing and managing external marketing and lead qualification partners required to realize enrollment goals.
Saint Louis University(SLU) is a private, co-educational Jesuit university located in St. Louis, Missouri, United States. Founded in 1818 by the Most Reverend Louis Guillaume Valentin Dubourg SLU is the oldest university west of the Mississippi River. The University has campuses in St. Louis, Mo. and Madrid, Spain. SLU values academic excellence, life-changing research, compassionate health care, and a strong commitment to faith and service. For nearly 200 years, the University has gone beyond teaching facts and figures, encouraging students to form ideas and identities. Today, SLU students are nearly 14,000 strong. The University has invested vast resources to advance academic programs and enhance the student experience. SLU also is a major research institution where premier researchers tackle local and global challenges. And the University's commitment to community service has earned it national acclaim and bolstered its status as a character-building college.