Shriners Hospitals for Children Northern California
April 12, 2018
Full Time - Experienced
Hospital, Public and Private
DIRECTOR OF STRATEGIC MARKETING
Shriners Hospitals for Children — Northern California has an exceptional opportunity for a results-driven professional with a desire to make a positive difference in the lives of children. This is an opportunity to join the senior leadership team as a Director of Strategic Marketing. Shriners Hospital is the largest provider of pediatric sub-specialty orthopedic and burn care in Northern California and is recognized by U.S. News and World Report as a top pediatric hospital in the country.
Reporting to the CEO, the Director of Strategic Marketing will work collaboratively with senior physician leaders and be responsible for supporting clinical program growth. The successful candidate will define effective communication systems to engage new physician providers throughout the regional referral area and strengthen existing relationships; analyze comprehensive data to identify new clinical markets and assess current programs; develop and execute internal communication methodology to support a rapidly changing labor force; and oversee and strengthen the social media presence and website. Functioning as a member of the senior leadership team, this individual will be an integral part of major financial and programmatic planning.
This high-profile position requires previous communications, leadership and marketing experience, including a broad base of professional, administrative and planning expertise. Highly developed management, communication and organizational skills, as well as extensive knowledge of social media platforms and public relations methodologies are essential. A Master's in Communications, Public Relations, Marketing or equivalent is preferred.
SHCNC offers a competitive salary and benefit package, including continuing education and professional development opportunities. Other considerations include free parking, team-approached interdisciplinary care, friendly environment and the satisfaction that our patients are receiving the best care available at no cost to them.
About Shriners Hospitals for Children Northern California
As a regional pediatric medical center, the Northern California Shriners Hospital cares for children throughout the Western United States, Canada and Mexico. The hospital is a destination of choice for patients and families seeking comprehensive, compassionate care for complex medical needs that include orthopaedic conditions, spinal cord injuries, burns, scars from any cause, cleft lip, gastro-intestinal diseases, ano-rectal disorders, chest wall malformations and other surgical needs. The hospital partners with emergency air ambulances to transport critically injured children and coordinates transportation to and from the hospital for patients whose families cannot provide or afford travel. Children have the opportunity to be evaluated and treated by doctors recognized by their peers as the best of the best.