Director of Marketing and Communications University of San Diego
Department: College of Arts and Sciences Admin/Full-Time Job IRC#28378
Job Description: The Director of Marketing and Communications (DMC) is an administrative position with responsibility for leading the development and implementation of marketing, branding, communications (internal and external) and public relations strategies across the College of Arts and Sciences (CAS) and its departments. This position will oversee and direct strategies to enhance the visibility and reputation of CAS, and by extension the greater university, including all appropriate digital, print and interactive media. As the senior marketing and communications team member for the College, this individual will be responsible for the output and overarching strategy to advance the mission and vision of the College as well as oversee and guide individual departments' communications initiatives. The Director of Marketing and Communications will work under the direction of the Dean of the College of Arts and Sciences. The Director of Marketing and Communications will co-manage the department's Development and Marketing Assistant and College's Web Developer. In addition, this position will supervise a staff writer, student photographer, Federal Work Study position(s) and other staff and interns as needed.
Duties and Responsibilities: The responsibilities described here are representative of those that must be met by the employee to successfully perform the essential functions of this job.
1. Implementation of strategy and plans:
Lead, drive, and oversee the implementation of both the College and individual department/programs'/centers marketing, branding & PR plans to advance positioning and overall reputation in the long and short term.
Guide direction of the College's comprehensive digital presence, with special attention to websites, social media and SEO, to enhance recruiting efforts, national reputation, development activities and alumni/parent connections.
Collaborate on university-wide strategies in cooperation with Public Affairs, Admissions, Athletics, Student Affairs, Marketing and Strategic Partnerships, University Communications, and others.
Manage and continually refine internal communications and outreach strategies.
Manage and/or oversee event planning for College sponsored events.
2. Developing comprehensive marketing and brand strategy
Ensure that marketing strategies and plans for the College and departments are in place, and activities and outcomes are clearly defined.
Work closely with departments in the College to advise and guide their communications initiatives, branding and event planning.
Ensure that marketing strategies are aligned with the Dean's initiatives and priorities.
Periodically review and revise strategy and plan as necessary to meet changing trends and best practices.
Collect key performance measures (e.g., web traffic, digital marketing, media placements, etc.) to evaluate effectiveness of current strategy.
Articulate and document institutional positioning, brand promise and associated value propositions for all CAS stakeholders (current and prospective) for the College and individual departments/programs.
3. Communications and reputation management (internal, external):
Support the external promotion of faculty work, student scholarship and innovative programs in the College
Create and execute communication plans - research, writing, editing and design services across platforms - for internal and external stakeholders
Design, maintain and guide the implementations of a comprehensive, cohesive communications plan for departments
Develop talking points, prepare power point presentations, etc. for the dean.
4. Marketing leadership:
Lead the development of marketing skills and capabilities of relevant personnel in the College and individual programs (e.g. host workshops, one-on-one trainings, create guides and tutorials, etc.).
Represent the College of Arts and Sciences and Dean's Office on various committees (CRM, Social Media, Community Relations/Outreach, Dean's Advisory Council(s), among others).
Collaborate with university leadership and other marketing directors on initiatives, and advocate for the priorities of the College.
Serve as the central source of expertise and advice on all brand-related activities in the College.
5. Supervising Staff:
In conjunction with ITS, co-supervise the College's web developer, specifically performance evaluations, professional development, task planning and project priorities.
In conjunction with CAS's Director of Development, manage the Development Assistant on project priorities, training/skill development, planning and professional development.
Supervision of additional staff including - staff writer, photographer, student workers.
Build partnerships with constituencies outside the College
Public Relations and Community Relations
Marketing and Strategic partnerships, University Publications
Other USD academic units
6. Other duties:
Provide marketing support to the Dean and Director of Development as needed.
Manage relationships and contracts with outside vendors on an as-needed basis.
Oversee the budget and expenses associated with the College's marketing and communications efforts.
Attend key College events and participate in College and USD wide activities.
Qualifications: This is a senior management position within the College and requires significant prior experience and track record with the varied responsibilities of the position listed above.
Minimum Qualifications: Education: graduation from an accredited college or university with a Bachelor's degree. Experience: 5 years of experience in marketing and communications with a successful track record of writing, editing, marketing and social media for business purposes, communications and public relations. This individual needs proven expertise in the professional use of social media and knowledge of the Adobe Creative Suite and AP Style.
Preferred Qualifications: Education: graduation from an accredited college or university with a Master's degree. Experience: 8 years of experience in marketing and communications, including experience working with multifaceted brands/projects and communicating the value of an institution to various audiences. This individual will have at least four years of experience managing long-term marketing and communications projects and planning high-profile events, and two years of experience working with university leadership on developing and implementing communications initiatives. Candidate will have proven expertise creating social media strategies and extensive knowledge of the Adobe Creative Suite, Microsoft Office, content management software, customer retention solution (CMS) software and AP Style.
Experience with formal marketing planning; demonstrated understanding of marketing analytics and their role in developing strategy
Ability to work collegially with faculty, staff, students and members of the community
Ability to brand and market using print, digital and social media
Actively use, embrace and understand the importance and changing nature of social media (Twitter, Facebook, Linked In, and other sites)
Interpersonal and communication skills
Marketing skills, including digital marketing, and ability particularly in brand management Public relations, communication, and media relations skills
Ability to interact with alumni and other community groups
A commitment to liberal arts educational mission of the College and USD
Exercise initiative and creativity
Work in a busy, fast paced environment with high customer service standards
Ability to function with the highest degree of autonomy
Time management and organization of multitasking work requirements
Communicating effectively both verbally and in writing
Ability to assume responsibility and effectively resolve problems by exercising independent judgment in meeting challenges and inventing and implementing procedures
Ability to focus on technical details in an environment with many distractions
Ability to shift mental tasks from the minute and technical to interpersonal and creative at any given moment
Detail oriented, organized, and an accurate individual with time management skills
Ability to supervise and mentor others
Willing and able to work extra hours (nights and weekends, as needed) as well as peak times
Background check: Successful completion of a pre-employment background check.
Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.
Salary: Commensurate with experience; Excellent Benefits.
The University of San Diego offers a very competitive benefits package, to include medical, dental, vision, a 12% retirement contribution given to you by the University (with three year vesting period), and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer. USD: Human Resources: Benefits
Hours: 40 hours weekly
Closing date: June 22, 2018
Note: External job postings will be up for at least five days. After that time, applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.
The University of San Diego is an equal opportunity employer committed to diversity and inclusion and is especially interested in candidates who can contribute to the diversity and excellence of the campus community.
The University of San Diego is a smoking and tobacco-free campus. For more information, visitwww.sandiego.edu/smokefree.
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The University of San Diego is committed to academic excellence, Catholic intellectual and social traditions, and providing a top-notch liberal arts education for scholars of all faiths. USD is located on 180 acres overlooking the city of San Diego, Mission Bay and the Pacific Ocean. The campus is renowned for its beauty, and features Spanish Renaissance-inspired architecture.