The Marketing & Communications Manager works to promote the mission and programs of PADS Lake County, as well as to build and maintain relationships with supporters. The position is responsible for overseeing PADS Lake County’s communications with the public, its supporters, and its relationships with select individual and organizational donors/volunteers. Primary areas of responsibility are: message development; web, social media and print communications; graphic design and content creation; and providing support to the Development Department in its various fundraising functions.
Oversight of creation (concept through execution) and maintenance of marketing, advertising and communications
Develops and executes marketing strategies for PADS Lake County
Builds and fosters relationships with the community
Utilizes appropriate communication tools (online, social media, print, etc) to promote activities at PADS
DUTIES / RESPONSIBILITIES
Marketing and Message Development
Develop a strategy for building brand awareness of PADS Lake County, and effectively messaging our work
Assist in the design and production of collateral materials, including posters, brochures, annual reports, organizational newsletters, etc.
Oversee a variety of marketing channels – branding, marketing communications, event management, publicity, social media, lead generation campaigns, and suggest others that might benefit the organization
Approve and oversee creative development of promotional materials, website content, advertisements, and other marketing-related projects
Create and implement an annual communication plan to reach PADS various audiences
Develop new content for organizational and event websites
Create valuable and engaging content for our social media platforms that attracts and converts the target audience
Develop content and design for quarterly print newsletters
Develop system for additional communication with supporters, including e-newsletters, blog posts, and other engagement opportunities
Write selected correspondence and publications as assigned, including fundraising letters, acknowledgements, newsletters, etc. Provide editing and writing support for other staff.
Create and maintain a style guide for promotional materials.
Development and Community/Funder Relations
Explore opportunities and implement strategies to disseminate information about PADS Lake County to the general public through social service fairs, tabling events, community events and other activities
Build strategic relationships and partner with key industry players, agencies and vendors
Maintain select existing grant relationships and modify annual proposals and supporting documents in response to solicitations
Build relationships with select funders and maintain an opportunities calendar
As needed, attend meetings with community partners
Work with the other members of the Development Department to achieve the fundraising goals of organization.
Manage marketing budget and allocate funds wisely
Other duties as assigned.
Bachelor’s Degree Required
3+ years of marketing and communications work, preferably in a non-profit setting
Effective personal organization and time management
Ability to be self-directed and meet deadlines consistently
Excellent communication skills
Strong attention to detail
Ability to establish and maintain effective working relationships with staff and the public
Personal assertiveness to solicit supporter involvement
Technology proficiency, including Microsoft Office
Excellent interpersonal relation skills
Telecommuting is allowed.
About PADS Lake County
For more than 35 years, PADS has faithfully been providing immediate, critical services to the neediest among us – individuals and families that are experiencing homelessness in Lake County. Like a hospital emergency room, PADS is the first point of contact and the ONLY emergency shelter for the homeless in Lake County. In fact, PADS is often the only hope for someone facing a long night in the harrowing cold or blistering heat.
PADS provides assistance to individuals and families experiencing homelessness throughout all of Lake County. PADS is a non-restrictive emergency shelter system and helps all people that come to us in need regardless of race, gender, age, religion, disability, or sexual orientation. PADS provides critical services that no other social or human services agency in Lake County offers. PADS is the only program in Lake County that provides emergency shelter in summer, enables families to stay together, takes in single fathers with children, and provides housing for chronically homeless individuals with severe mental illnesses and/or substance abuse issues.
PADS’ vision is to provide a path to stable housing and self-sufficiency for everyone who experienc...es homelessness in Lake County. Our greatest hope is to help end homelessness and ensure happy, healthy, and safe lives for generations to come.