The Art Institute of Chicago is seeking an Email Marketing Manager to own the execution and optimization of our Email program and strategy. In this highly collaborative, hands-on role you will work closely with all museum business units to maintain a customer-focused email strategy that will include acquisition, nurturing, engagement, and retention campaigns through ad-hoc and drip based strategies. In this role you will be responsible for email campaign strategy (desired outcome, design and flow) and email metrics to assess effectiveness of strategy.
We are looking for a responsible, team oriented, organized individual to drive customer acquisition and engagement, and create a best-in-class email experience. This position requires a skilled marketer with experience in designing and optimizing complex email campaigns, contact strategies and interactive programs. You must have strong communications skills and the ability to handle multiple concurrent projects while adapting quickly to rapidly changing priorities. The ideal candidate will have a passion for data, a curiosity of the unknown and will help us reach our goal of one-to-one marketing communication and developing actionable consumer insight.
Responsible for managingdaily operations of the email marketing channel including: email content production, contact strategy development, list management, segmentation, development, QA, deployment, testing and optimization, as well as analytics and reporting
Manage email lists and data integration between our email service provider (Salesforce Marketing Cloud) and CRM, set up HTML code, test and send emails
Manage “one-off” cross-departmental email calendar, send volume, list targeting, production, etc. and define cadence based on performance testing, segmentation and organizational prioritization
Create and develop demand and lead generation activities, conversion programs, and marketing campaigns that provide measurable improvement in top-line and bottom-line growth and meet goals
Responsible for understanding email system configuration, source system feed formats, data feed analysis, and platform capabilities and each area’s impact on campaign design and deployment
Implement the business logic using a rule-based language, configure and test the business rules for email marketing campaigns
Define strategy for integrating dynamic content into emails and landing pages to boost conversion metrics
Manage campaign workflows and coordinate with creative, digital marketing and communication teams, and other internal teams to ensure deadlines are met
Proactively monitor marketing metrics (open rates/click-through/deliverability/etc.) and provide analysis of marketing campaigns and recommendations for enhancing effectiveness
Develop A/B and multivariate testing strategies and optimize campaigns based on learnings and business needs
Ensure solid deliverability through monitoring inbox deliverability, unsubscribe/spam complaint rates, and other deliverability metrics
Create requirements for data needed to personalize and customize dynamic content for each customer segment
Build emails using HTML or pre-existing templates. Make minor changes to email creative and email template as needed. Build templates as necessary
Track and communicate results, success metrics and recommendations for improvement
Seek opportunities to improve email development process / support model – driving efficiencies and faster time to market
Work closely with cross-functional teams and project manager in defining requirements and onboarding new programs to the platform
Bachelor’s Degree Required
3+ years of email channel expertise, includes: CRM management, responsive creative / technical design, deliverability, list segmentation, and best practices
Experience with major Email Service Provider (ESP) or CRM platform is required.ESP experience with Exact Target/Salesforce Marketing Cloud preferred
Prior success with lead nurturing programs, triggered emails, and marketing automation and content personalization efforts that have demonstrably improved conversion and engagement
Expert knowledge of developing rule based logic and email templates that integrate personalized dynamic content elements
HTML skills and experience with HTML editor tools and Photoshop required
Understanding of marketing funnel metrics and customer LTV analysis
Proven experience using analytics and analytics tools to measure success and optimize campaigns
Knowledge of best practices for creating email templates, dynamic content, testing methodologies, list segmentation, drip campaigns, deliverability and CAN-SPAM laws
Ability to manage and prioritize multiple projects and work around tight deadlines in a fast paced environment.
Strong editorial background, copywriting and copy editing skills are a plus
Direct Marketing experience a plus
Impeccable attention to detail
The Art Institute of Chicago is an equal opportunity, equal access employer fully committed to achieving a diverse and inclusive workplace.