Emerson Hospital is seeking a full-time Vice President of Strategic Marketing. The Vice President is responsible for setting the external and internal marketing agenda for Emerson Hospital. Reporting to the Senior Vice President, Planning & Chief Strategy Officer, this position is responsible for marketing strategy development and operational implementation for the Hospital’s Marketing Department including marketing, brand, digital, social media and public relations activities. The position requires a strategic communications perspective, a business orientation, an understanding of the relevant array of functions, a focus on staff performance, and a high level of productive engagement with the organization's stakeholders. The Vice President is also responsible for planning, development, implementation, and monitoring of marketing, media relations, and digital strategies for the Hospital. This position will work with executive leadership, service line managers, and other stakeholders to ensure that all marketing initiatives are aligned and support strategic goals of the Hospital.
Develop and implement cohesive marketing plans to increase brand awareness in line with the Hospital’s strategic plan.
Design and manage message development of all initiatives associated with marketing, advertising, market research, media relations internet/intranet/social media/digital content, loyalty programs and special events.
Set current and long-term goals for marketing department.
Recruit, train, mentor and develop all staff members of the marketing department.
Effectively manage relationships with vendors including agencies, freelance writers, photographers and graphic designers.
Engage as an active member of the Hospital’s Executive Leadership Team.
Develop and manage the marketing department’s annual budget as well as forecasting hiring needs for the marketing department.
Acquire and oversee a robust Customer Relationship Management System.
Develop and oversee a robust Reputation Management program for the hospital and its medical staff.
Stay current and recommend the latest tools and technologies to better support a robust marketing department.
Oversee social media and digital communities ensuring regular, active posts and information sharing as well as monitoring and responding when needed to drive community engagement and service recovery.
Engage with market research to drive decision making relative to marketing initiatives.
Ensure relationships with media and stakeholders are built through creative PR strategies.
Monitor all marketing campaigns and improve them when necessary.
Prioritize marketing projects and allocate resources accordingly.
Support Community Benefits, Physician Relations and the Health & Wellness Center with marketing, public relations, digital communication, community outreach and promotional activities.
Prepare regular reports and presentations on marketing metrics for the Senior Team and Board.
Conduct market analysis to identify challenges and opportunities for growth including tracking competitors’ activities.
Provide guidance and ideas to organize effective marketing events.
Document performance goals and monitor measures of success.
Minimum of a Bachelor’s degree in Marketing, Communications, or Business Administration, Master’s degree preferred.
Minimum of ten (10) years of progressive leadership experience in marketing and public/media relations including a solid understanding of digital technology, industry trends and overall knowledge of media landscape. Healthcare experience required.
Ability to collaborate with various stakeholders to develop marketing plans and service line development initiatives to develop new and existing business in accordance with the organization’s strategic plan. Demonstrable experience designing and implementing successful marketing campaigns.
Strong leadership skills.
Ability to lead teams from a variety of backgrounds and professions.
Excellent oral and written communication skills. Must elicit a professional demeanor and have ability to make effective presentations to various stakeholders including physicians, senior leadership, Board, and external constituents.
Strategic problem-solver and an influencer with leadership and excellent interpersonal skills.
Strategic mindset, with ability to make difficult decisions.
Highly organized and detail-oriented with excellent project management skills. Experience with data analysis, social media, CRM and web design.
Proficiency in Microsoft Office including Excel and PowerPoint.
Since 1911, our communities have looked to us to provide the most sophisticated, high-quality care available, close to home. Today, Emerson has grown to become a regional health system serving over 300,000 individuals in 25 communities in our area. And while much has changed, our commitment has remained the same: to provide advanced care in an atmosphere of warmth and compassion. It’s why we continually invest in new technologies and treatments. And it’s why we invest so heavily in our people – in their education, their growth, their futures.