Associate Vice President for Marketing and Outreach

General Description:  Reporting directly to the President, the Associate VP of Marketing and Outreach is responsible for creatively leading and implementing the marketing and outreach efforts of the College in order to support the strategic plan; strengthen the College's image, brand, and enrollment; and actively inform stakeholders and the community of the College's programs and services.

Duties and Responsibilities of the Position:

1. Supervises Director of Marketing and Director of Cole Auditorium
2. Manage crisis communications and press relations
3. Responsible for effective promotion of college programs, services, and events
4. Coordinate college promotion and communications within the college and with stakeholders and partners
5. Share the achievements of students, employees and partners to enhance the college’s brand at the local and state level.
6. Oversee the management of the college website, virtual presence, and social media
7. Responsible for planning and coordination of major college events
8. Lead the development of annual performing arts events
9. Serve actively on the President’s Leadership Team
10. Other related duties as assigned by the President to meet the evolving needs of the College