Division: Corporate Relations, within the Communications & Marketing Department
Summary Description: North Carolina Association of Electric Cooperatives is a membership organization comprised of 26 locally owned and operated electric distribution cooperatives across North Carolina. We are looking for an experienced marketing manager who can effectively lead internal cross-functional teams, external partners, including distribution electric cooperatives and consultant or agency partners, to develop marketing strategies and manage the process that will translate business requirements into meaningful experiences and engagement opportunities. This is a new role for our organization, and the right person will have a significant impact.
Academic and Trade Qualifications: Bachelor’s degree in marketing, business or a related field is required.
Work Experience: At least five years of experience in marketing strategy development and process management whether with an agency or corporation. Experience in the energy industry and/or as part of a trade association is a plus.
Develop strategy that translates organization and member cooperative business requirements into meaningful experiences for B2C target markets.
Identify customer-insight needs to define marketing strategies.
Translate strategies into actionable marketing plans that include metrics-based performance objectives; use data to refine and evolve tactics.
Support member cooperatives by providing B2C framework for their local implementation.
Manage projects, timelines and deliverables.
Effectively lead internal, cross-functional teams, manage consultant, agency and/or vendor partners, provide support to and collaborate with member cooperatives.
Job Knowledge: Considerable knowledge of the marketing process, including defining strategies and developing actionable plans. Understanding of and interest in evolving marketing best practices, strategies and resources. Familiarity with energy industry and/or trade associations is a plus.
Abilities and Skills:
Demonstrated marketing acumen and business aptitude.
Proven ability to use analytical skills and critical thinking to drive strategies and achieve results.
Outstanding collaboration skills and ability to build strong working relationships across internal and external teams.
Exceptional time-management, planning, organizational, selling and negotiation skills.
Demonstrated ability to perform in a fast-paced working environment.
Proficiency in CRM tools, preferably Sales Force, as well as Microsoft Office, especially Microsoft Word and PowerPoint.
Relationships and Contacts:
Reports to: Director of Strategic Communications & Marketing
Working Conditions: Normal working conditions, including some travel and responsibilities outside of normal business hours.
Company Profile: North Carolina’s Electric Cooperatives is the brand for the family of organizations formed to support the state’s 26 local electric cooperatives, including: North Carolina Electric Membership Corporation, the power supplier to many of the electric cooperatives; North Carolina Association of Electric Cooperatives, the cooperatives’ trade association; and Tarheel Electric Membership Association, Inc. (TEMA), a central purchasing and materials-supply cooperative.
North Carolina Electric Membership Corporation provides equal employment opportunities (EEO) to all applicants for employment.