Marketing Director
Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Marketing team is looking for a Marketing Director who shares our passion for digital media. The IAB empowers the media and marketing industries to thrive in the digital economy. We field critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The Marketing Director will be responsible for all marketing direction and communications for several key initiatives across the organization including IAB Learning and Certification and IAB Data Center of Excellence. The person in this role will work with internal stakeholders, business experts, influencers, and IAB Committees & Councils to create and execute relevant and impactful strategies and campaigns using all communication and marketing channels including, but not limited to automated email, PR coordination, blog posts, influencers, paid and organic social media strategy, and other marketing and media campaigns to create buzz and reach the marketing goals / KPIs for each initiative. The Marketing Director reports in to the Vice President, Marketing and is both a leader and individual contributor. The ideal candidate will be well versed in CRM/lead development, key messaging development, marketing strategy, digital advertising, email marketing/Marketo, web analytics, and be proficient in writing. Here’s a sample of what you’ll get to do every day! IAB Learning and Certification
Data Center of Excellence
Overall
The ideal candidate possesses the following attributes:
Additional information: IAB is a proud equal opportunity employer. We are a drug-free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status. This position requires the final candidate to successfully pass an E-Verify check. To Apply: Please send your resume and salary requirements to jobs@iab.com to be considered.
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