A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
The Business Development and Marketing Assistant Director is responsible for managing Michigan Language Assessment’s ambitious business growth targets through leading the business development and marketing functions. This will include managing a global marketing and communications strategy, and managing a business development and marketing team in the USA and internationally.
As a member of the senior management team, the Business Development and Marketing Assistant Director contributes to the development and delivery of the organization’s strategic objectives and business plan.
Ensure annual sales targets (revenue and entries) are achieved based on the approved strategic business plan. Manage the sales pipeline using CRM, making recommendations on priorities and remedial actions in order to maximize sales.
Devise and implement an annual strategic marketing plan that is fully aligned to the strategic business plan, and which focuses on key products, markets, segments, and brand awareness. Oversee the implementation of tactical marketing plans both centrally and locally within key markets.
Develop and maintain relationships with strategic partners and key accounts, and build significant business with them. Manage these accounts using our CRM system to maximize revenue and impact potential.
Provide customer and market insight into the development of new products, and any revisions to existing products, ensuring that the product portfolio is fit for purpose, meets the needs of existing and target customers in key markets, and is competitive.
Manage the business development and marketing staff in the USA and key overseas markets, developing and supporting the team, and ensuring the effective delivery of business growth plans internationally.
As a member of the senior management team, contribute to the planning, implementation and evaluation of the long-term strategic business plan and the overall success of the business.
Bachelor’s degree in marketing / business or related field
Fluent English speaker
Proven sales ability
Excellent spoken and written communication skills
Strong people management skills
Ability to operate at a strategic level
Strong analytical skills
Competent in standard IT software packages, including Microsoft Office suite and CRM (Salesforce preferred)
Experience in the education sector
Working with an international customer base
Significant management experience
Master’s degree in Marketing/MBA
Fluent Spanish speaker; speaker of Portuguese; speaker of other languages
Knowledge of digital marketing
Strong presentation, negotiation and influencing skills
Strong financial management skills
Ability to brief graphic designers and copywriters
Experience in ELT/exams
International sales/marketing experience
Experience managing remote staff
More information can be found about our organization here: https://michiganassessment.org/
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 165077
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.