The Director of Marketing and Outreach is a member of the Development team and is responsible for the oversight and management of staff and activities involving organization marketing and communications, volunteers, community outreach and fundraising events. This position is responsible for meeting a $1+ million-dollar goal in key outreach activities. The Director of Marketing and Outreach is under the direction of and in partnership with the Chief Development Officer.
Essential Duties and Responsibilities:
Develop, execute, and implement the strategy for the organization’s integrated strategic communications plan to advance brand identity and increase visibility across key stakeholder audiences.
Oversee any content related information, including production and design of printed materials
Manage and execute email communications programs, including monthly e-newsletters, internal staff newsletters and fundraising e-appeals.
Manage organization’s website including the monitoring and reporting of key metrics
Work with staff to develop and implement social networking strategies, develop content and monitor and respond to inquiries
In partnership with the Chief Development Officer, work with contracted staff on PR/media relations
Oversight for and implementation of the strategy for volunteer engagement including recruitment, training, management, and retention.
Oversight for and implementation of the strategy for the organization’s fundraising events.
Leads team responsible for tours, faith-based outreach, community fundraisers and in-kind drives.
Develop, execute, and monitor project timelines, budgets, and required reporting for the responsibilities outlined above.
Management of team’s liaison role with Auxiliary, Ambassadors and YPC (Young Professionals Council) volunteers.
Ensure that all programs connect to and support the organization’s overall marketing and fundraising goals.
Ensure all activities are managed in donor database, in accordance with the organization’s policies and procedures.
Select, train, supervise, motivate, and support staff in achieving goals.
Work effectively across all departments, and with staff and high-level volunteers.
Bachelor’s degree in related field required
Minimum of 5 years of experience in marketing, communications and/or progressive non-profit management duties required
Supervisory experience in a similar field required
Valid AZ Driver License and a driving record that falls within UMOM’s policy
Level One Fingerprint Clearance Card or the ability to obtain one
100/300 level car insurance coverage
Passion for the mission
Ability to manage multiple priorities simultaneously with attention to detail
Ability to work in a fast-paced and changing environment
Ability to proactively solve problems
Strong interpersonal skills and a positive, motivational personality
Proficient in MS Office, Google platforms, donor databases
Experience with graphic design and website management
Excellent organizational and analytical skills
Excellent oral and written communication skills
Ability to speak publicly and represent UMOM throughout the community
Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives.
High energy, maturity, and leadership with the ability to serve as a unifying force at both the strategic and tactical levels.
Ability to work flexible hours, including some evenings and weekends as needed
Willingness to embrace and actively support the unique culture and values of UMOM
About UMOM New Day Centers
UMOM is a place of hope. Hope rebuilds lives.
Founded in 1964, UMOM is located in Phoenix, Arizona and is an innovative provider of shelter, housing and services for people experiencing homelessness. Every night we provide safe shelter and supportive services for over 170 homeless families. We also offer nearly 300 units of affordable housing across the Valley, each with special Program Centers for residents.
Our Culture and Mission Statement
Our mission is to prevent and end homelessness with innovative strategies and housing solutions that meet the unique needs of each family and individual.
Our vision is to be a leader in breaking the cycle of homelessness.
More than a job, it’s a passion! Join our team and make a difference in the lives of homeless youth, individuals and families.
Start accruing PTO on your first day
11 paid holidays
Generous benefits package includes medical, telemedicine service, dental, vision, life insurance, EAP, 401(k) retirement plan, and health savings accounts
Health and Wellness program