Consistent with the mission, vision and values of National League of Cities, develop and execute communication and marketing projects and initiatives related to the organization’s membership, membership constituency groups, and business and corporate partnerships for internal and external audiences, including members, potential members, media, partners, and the general public. Manage the creation of communications and marketing materials through information gathering; developing key messages; writing and editing communications; and consulting with creative teams on the execution of visual designs; and collaborating with embedded departments and project stakeholders.
Communication and Marketing Projects
Develop, manage, and execute communications and marketing projects for NLC’s Strategy and Partnerships team portfolio from initial ideation through execution and delivery. Prepare and distribute progress reports for ongoing projects to stakeholders.
Act independently within assigned area, serving as the subject matter expert on linking NLC intent to the communications and marketing with creative output. Own relationships with internal partners within Strategy and Partnerships who request communications and marketing support and counsel them on effective solutions.
Identify stakeholder needs and goals for communications and marketing requests. Proactively ask questions about intended goals of messaging and target audiences to ideate meaningful solutions.
Review communication and marketing project deliverables for errors to ensure the accuracy and quality of delivered work.
Build relationships and identify business connections with internal teams to maximize efficiency. Collaborate with stakeholders and design teams on the timing and delivery of communications and marketing deliverables.
Participate in cross-departmental initiatives and provide updates to senior leadership.
Manage communication and marketing project budgets and expenses. Forecast costs, review and approve invoices, notify stakeholders of cost variances, and perform related administrative tasks.
Design and implement creative ideas to execute content related to NLC’s membership and external partners based on industry best practices, past successes, and industry research. Solve challenges while adhering to the goals and objectives for delivered content.
Write and edit content for a variety of audiences and channels, including email, video, digital, signage, print, and internal communications. Edit and revise content produced by team members as needed.
Develop engaging presentations, talking points, scripts, and speeches for NLC leadership to connect with intended audiences.
Understand and embed the NLC brand and voice in all content. Partner with other departments to maintain consistency in content across the organization.
Communication and Marketing Strategy
Lead the planning and development of communications and marketing strategies for Strategy and Partnerships in collaboration with the Program Director, Communications and Media Relations. Define goals and measurements of success based on desired objectives and outcomes.
Track and report the results of measurable communications and marketing strategies to stakeholders and senior leadership. Recommend changes to strategies and tactics to address areas of underperformance.
Assist in the implementation of a comprehensive media relations and communications program that enhances the image and position of NLC. Collaborate with the Program Director, Communications and Media Relations and stakeholders to elevate NLC’s work in a coordinated fashion with our larger communications and media strategies.
Serve as a media advisor to leadership and staff in Strategy and Partnerships. Coordinate interviews with key contacts and develop talking points, messaging, and other supporting press materials.
Work to build the media profile of NLC leadership as experts of city advocacy.
Receive and respond to inquiries from media and other stakeholders related to NLC’s members, corporate and business partners, and other key groups.
Review NLC daily media coverage and update media databases with key information.
Track and develop media lists. Disseminate news releases and help identify media targets.
Schedule, organize, and coordinate logistical support for media events. Support staff media operations at NLC conferences, including on-site logistics and press credentialing.
Analysis and Improvement
Track and compile data on completed communications and marketing initiatives. Identify trends and patterns that can be used to enhance the success of current and future initiatives.
Identify opportunities for new and engaging content. Prepare and present ideas to Strategy and Partnership leaders and team members for consideration.
Keep current with communication and marketing best practices.
Perform other duties and complete special projects as assigned.
Education and Experience:
Bachelor's Degree in Marketing, Communications, Journalism, English, Political Science, or a related field.
A minimum of 5 years of communications and marketing experience.
Experience leading and influencing others, orchestrating project participants across multiple departments.
Demonstrated capability to coordinate complex projects on time, on budget, and error-free.
Strong understanding of various communication styles, particularly AP.
Adobe Acrobat and MS Office skills (Word, Excel, PowerPoint, and Outlook).
Experience working with government entities and/or non-profit organizations preferred.
Work is typically performed in a standard office setting working at a desk or table on a level surface. Minimal travel is expected. May be required to work more hours than normal during a regular workweek depending on workload and deadline requirements.
About National League of Cities
The National League of Cities was founded in 1924 and is the country’s oldest, largest and most representative organization serving municipal governments. The National League of Cities (NLC) is dedicated to helping city leaders build better communities. Working in partnership with the 49 state municipal leagues, NLC serves as a resource to and an advocate for the more than 19,000 cities, villages and towns it represents. We currently have 105 employees dedicated to making cities better.