| Job Summary: It's an exciting time for our organization: we are just about to complete a rebrand, we are embarking on a significant change to our trade show, and are creating completely new, innovative member services centered around digital assets and content creation and delivery. And that's where you come in, marketing ninja! The International Premium Cigar & Pipe Retailers is currently looking for a marketing and communications manager to help build on some great and flourishing programs, create all-new digital communication assets, develop integrated, customer-centric marketing campaigns, and tell the many outstanding, awesome, magnificent and beautiful stories that make up this fantastic industry! Reporting to the Executive Director, the marketing and communications manager will oversee the: - Execution of a completely overhauled strategy
- Generation of timely, relevant content for members and the industry at large
- Curation of content from numerous sources
- Marketing and communications programs to improve and evolve our current approach and identify new opportunities, generate awareness, build engagement, and drive revenue
This is a fantastic opportunity for a marketing wunderkind who has a few years under her or his belt and is looking to take on a bigger role and own the marcom for the organization. Primary Duties and Responsibilities: - Work closely with the executive director to lead the strategic development and tactical implementation of all marketing campaigns, deliver on established KPIs, and support revenue streams across the organization for our annual trade show, publications, educational programs, products, and other events
- Manage IPCPR’s digital presence, including all social media outreach, email campaigns, websites, blogs, articles, online ads, etc.
- Manage the development, writing, and design of marketing materials such as brochures, direct mail pieces, print ads, flyers, email, online ads, search engine ads, and other marketing materials
- Oversee analysis and metrics for all major campaigns across a variety of platforms and suggest appropriate direction changes
- Create communications collateral, including press releases, blogs, news briefs, articles, columns, speeches, PowerPoint presentations, letters to the editor, social posts, pod casts, videos
- Serve as the in-house copy editor and AP style expert
- Work with IPCPR leadership and stakeholders across the organization to deliver effective, integrated marketing solutions connected to brand positioning, ensuring that the brand is cohesive across IPCPR and applied correctly
- Steward the IPCPR brand
- Build and track effective email marketing campaigns, testing and adjusting as needed to optimize results
- Manage website, write and edit webpages in content management system and work with IPCPR staff to ensure website is kept up-to-date
- Collaborate and coordinate with IPCPR stakeholders to improve aspects of website, including user experience, landing pages, and lead generation
- Work with executive director to develop social and digital strategy and write copy to support efforts on social media marketing channels including videos, blogs, webinars, Twitter, Facebook, LinkedIn, etc.
|
