Public Relations, Public Relations: Corporate Communications, Public Relations: Media Relations
About Fashion Institute of Technology: The Fashion Institute of Technology (FIT), an internationally renowned college of art and design, business and technology, part of the State University of New York (SUNY) located in Chelsea New York City, invites applications for a Executive Director, Media and Public Relations.
Job Description: Reporting to the Vice President for Communications and External Relations, the Executive Director is responsible for the development and management of an integrated media, public relations, and social media program for a specialized college and its high-profile museum. A senior leader in the Division of Communications and External Relations, the executive director plans, directs, and implements an effort that reflects the priorities of FIT's strategic and brand plans in order to enhance the college's regional, national, and international visibility. He/she serves as the college's chief spokesperson, and coordinates the college's communications on major institutional issues, including crisis and reputation management.
The executive director serves as a key advisor regarding public relations activities and external communications strategies. Collaborating with internal and external stakeholders/partners, the executive director will design proactive approaches to public relations initiatives in order to tell the FIT story via media outlets. Tasks include cultivation and maintenance of relationships with the media, development and distribution of press materials, coordination, and collaboration with unit colleagues specializing in digital media, supervision of staff, and representation at the State University level. Responsibilities
Develops and implements media and public relations plans to communicate the strategic vision of the college
Collaborates with other Communications and External Relations units, including marketing and brand management, communications, digital media, special events, and government relations in order to ensure a coordinated message
Leads, supervises, and mentors direct reports
Drafts news releases, advisories, media statements, and talking points
Conducts media training
Identifies and pitches stories
Identifies and uses tools for media outreach, tracking, and analysis
Promotes the college by executing strategies across the full spectrum of communications platforms, including websites, multi-media, and social media
Stays current on trends across media, including those outside higher education, and understands how new media can be applied to enhance FIT's reputation
Coordinates, develops and disseminates information to media during an emergency
Builds relationships with senior leadership, college community, and external contacts
Represent the college at the State University of New York level with regard to issues related to public and media relations
Requirements: Professional Qualifications
Bachelor's degree in marketing, public relations, journalism, or a related field, with master's preferred
Minimum ten years of experience in public/media relations, communications, or journalism, preferably in a higher education, cultural, fashion, or non-profit environment
Minimum of five years of progressively responsible managerial experience
Proven track record in developing media plans and programs for complex organizations
Proven experience in developing, leading, and maintaining a public relations strategy and robust promotional programs to support positioning
Experience writing communications plans, strategic plans, media reports, closing-the-loop reports
Proven track record of success in media relations and social media; exceptional public speaking, writing, and editing abilities
Possesses a thorough understanding of digital marketing communications solutions, including web, social media, SEO, digital media and analytics
Demonstrated leadership and interpersonal skills
Familiarity with the New York City media environment
Must be a strategic leader who is able to work both independently and collaboratively as part of a creative team and within a larger community environment, maintaining strong contacts with key constituencies in order to be informed about trends, issues, policies, and strategic priorities; synthesize a variety and quantity of information; demonstrate ability to plan, coordinate, manage, and assess a broad range of activities
Demonstrates a working knowledge of all media platforms used to communicate news
Ability to manage change and build relationships with colleagues from diverse areas of the college and inspire those outside their direct sphere of control
Knows how to balance short-term objectives and long-term vision and is able to work simultaneously to deliver both
An understanding of shared governance, collaborative decision-making, and consensus-building
Proven success in managing, motivating, and supporting creative people and building a cohesive media relations team
Excellent listening abilities, and written and oral communication skills.
Ability to use independent judgment and manage multiple projects simultaneously
Innovative and creative thinker with passion with demonstrated ability to "get things done" and proactively identify opportunities; motivated by challenges and opportunities.
Strong analytical, presentation, and interpersonal skills
Proficient knowledge of relevant electronic tools and software including Google applications, MS Office suite (Excel, Word, and PowerPoint), etc.
Additional Information: Department: Communications and External Relations Supervisor: Vice President Days/Hours: 35 hrs/wk; Monday - Friday, 9:00 a.m. - 5:00 p.m. Schedule subject to change based on the needs of the department
FIT offers a generous benefits package for full time employees including free healthcare, life insurance, long -term disability, 8% match to retirement plan, tuition exemption, vacation, sick days and personal days.
Application Instructions: In order to be considered for the position, you must submit the following documents online: * Resume * Cover letter
Please note that due to the high volume of applications we receive, we are unable to contact each applicant individually regarding their application status.
FIT is firmly committed to creating an environment that will attract and retain people of diverse racial and cultural backgrounds. By providing a learning and working environment that encourages, utilizes, respects, and appreciates the full expression of every individual's ability, the FIT community fosters its mission and grows because of its rich, pluralistic experience. FIT is committed to prohibiting discrimination, whether based on race, color, national origin, sex, gender, gender identity, religion, ethnic background, age, disability, marital status, sexual orientation, military service status, genetic information, pregnancy, familial status, citizenship status (except as required to comply with law), or any other criterion prohibited by applicable federal, state, or local laws. FIT is committed to providing equal opportunity in employment, including the opportunity for upward mobility for all qualified individuals. Applications from minorities, women, veterans, and persons with disabilities are encouraged. Inquiries regarding FIT's non-discrimination policies may be directed to the Affirmative Action Officer/Title IX Coordinator, 212 217.3360, email@example.com.