The Office of Marketing & Communications (OMC), Suffolk's in-house marketing and communications group, invites qualified candidates to apply for the position of Enrollment Marketing Manager. OMC is an award-winning team of professional strategists, writers, designers, art directors, and multimedia producers that develop integrated strategies to achieve the marketing and communication goals of the University. OMC manages the University brand and message in service of these goals through digital advertising campaigns, social media, video, print material, and the web.
Under the direction of the Asst. Director of Enrollment Marketing (ADEM), the Enrollment Marketing Manager (EMM) contributes to the development of the strategic marketing communication plan focused on growing enrollment and retention at Suffolk University. The EMM manages the execution of all core aspects of the plan, with touchpoints ranging from initial inquiry through enrollment and onboarding. This role serves as the liaison to, and works collaboratively with, the Suffolk University Office of Admission.
Under the direction of the Asst. Director, collaborate with OMC staff and manage the development of print, video, email and other marketing collateral for the prospective student audience.
Develop messaging to various audiences including, but not limited to prospective students, parents, and school counselors.
Collaborate with the search vendor on inquiry generation, and manage inquiry conversion strategies to increase conversion at various phases of the enrollment funnel, including campus visits.
Update core admissions content on Suffolk.edu, working with the Director of Online Content, to ensure accurate, compelling, and mobile-friendly content is front-and-center to all web visitors.
Implement key marketing activity in support of admission events on- and off-campus, including open house and admitted student receptions.
Collaborate with the office of admission on various enrollment activity requiring marketing support, including merchandise.
Internal Number: ozAn9fwp
About Suffolk University
Located right in the heart of downtown Boston, Suffolk University gives its students unparalleled access to the city and all it offers.Our college green is the Boston Common. We are steps from dozens of historic sites like the Old State House, Faneuil Hall, and the Massachusetts State House. We have no real boundaries to our campus' Boston and Suffolk blend together. That means our students have incredible access to a wealth of opportunities, whether it's museums and restaurants or internships and co-ops. At the same time, we also take pride in being a personal, student-centered school, where faculty and administrators know students by name. We take the time to recognize each student's promise, figure out what makes him or her tick, and build important mentoring relationships.As we have done since our founding, we strive for one thing at Suffolk: give students the tools they need to be successful, smart, and satisfied at whatever they choose to do.