Director Of Marketing & Communication
Indiana University
SAVE savedJobs
SAVE savedJobs

Director Of Marketing & Communication

Indiana University

Gmail Email Print
Application
The application opened in a new tab.
By using this feature you agree to our Terms and Conditions and Privacy Policy.
Details
Posted:
February 9, 2019
Location:
., Indiana
Salary:
Open

Job Summary:

The Director will provide counsel to the Chancellor, campus leadership, deans and program directors regarding the effective use of resources in an effort to support the University's strategic priorities via the brand identity and image. This includes creating, implementing and evaluating the consistency of messaging across the organization and throughout internal and external communications (media relations/advertising/social media/web and print publications) and establishing metrics to measure the effectiveness of all external and internal communication initiatives. This position reports to the Vice Chancellor for Advancement and External Affairs.

Duties and Responsibilities:

  • Research, formulate and manage an integrated marketing program and specific marketing approaches for distinct market segments, including message development, execution, and measurement of results.
  • Provide operational leadership to the Office of Marketing and Communications; this includes supervising the work activity of staff and managing the unit budget.
  • Develop and execute marketing and communication strategies for IU Northwest; this includes working closely with campus partners to ensure that the public relations strategies (copy, photography and ad placement) yield positive results in priority areas.
  • Provide strategic direction and oversight of the campus' reputation and image, including positioning of all media initiatives; serve as the IU Northwest spokesperson, as needed.
  • Create and implement an integrated online and social media strategy that effectively markets to our internal and external constituents; this includes serving as the functional content owner of the IU Northwest website with message and visual oversite.
  • Manage the development of design for invitations, programs, websites, and other event and marketing collateral.
  • Develop, implement and manage campus communication strategies (brochures, e-mail messages, e-newsletters, posters, table tents, digital screen and websites.)
  • Assist in crisis communications planning and preparation in support of the University's critical role in campus crisis management.
  • Partner with campus leaders to create talking points, editorials and PowerPoint presentation information.
  • Serve as the institutions representative at public events and gatherings as needed.

    Required Qualifications:

    Qualifications:

  • Bachelor's degree required
  • Minimum five years of experience in marketing, communication or public relations field with demonstrated success
  • Proven leadership skills – both program and people
  • Excellent communication skills – both oral and written
  • Proven interpersonal and relationship building skills
  • Project management experience, including managing competing short-term and long-term priorities
  • Previous experience in prioritizing and delegating work
  • Experience with graphics, layout, and design in both print and electronic formats
  • Knowledge of marketing principles and media management best practices
  • Previous spokesperson experiences preferred
  • Excellent computer skills and knowledge of design software
  • Ability and willingness to travel as necessary to meet essential initiatives
  • Ability to support after-hours and emergency events that occur outside of the traditional work day

    Preferred Qualifications:

    Preferred Education: Master's degree

    Preferred previous professional experience in higher education

    Salary Plan: PAE

    Salary Grade: 4PR

    FLSA: Exempt

    Campus: Northwest - Gary

    Department: EXTERNAL AFFAIRS (NW-EXAF-IUNWA)

    • Internal Number: 71471
    About Indiana University
    Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.
    More Jobs from This Employer
    More Jobs Like This
    Program Specialist, Membership Marketing   Silver Spring, MD
    American Nurses Association 4 Days Ago
    Marketing Manager   Alexandria, Virginia
    Independent Insurance Agents & Brokers Assoc. 3 Weeks Ago
    Director of Marketing and Fan Experience   West Lafayette, Indiana
    Purdue Intercollegiate Athletics Today
    BACK TO TOP
    EEC Career Center is Just One of the Benefits.
    Discover what else EEC Membership has to offer!
    Networking
    Certifications
    Training
    The job you are trying to reach from was originally posted at EEC Career Center.
    Help is on the way!
    We're sorry you are having trouble applying for this job.

    Please try loading this job using the following link before submitting your help request:
    Powered By Naylor Association Solutions