| Reporting to the President, the Associate Vice President (AVP) of Marketing and Communications leads efforts to elevate Curry College's profile and steward its reputation within the campus community as well as with external audiences (media, influencers, prospective students and their families, and others). In collaboration with the Vice President of Strategic Enrollment & Student Success and other administrative and academic leaders, the AVP guides the development and implementation of strategies and activities that enhance the College's visibility, develop, promote and protect its brand and reputation among internal and external constituents, and ensures strategic alignment among all internal and external communications deployed across multiple platforms and channels. The AVP will advise and counsel the college president and senior institutional leaders on reputation issues and crises that impact the college's reputation. Essential Functions: - Cultivating appreciation for strategic communications across a large, complex, decentralized campus community and collaboratively and intentionally engaging stakeholders in communications and marketing strategy;
- Developing a brand message, with a focus on translating Curry’s unique values to appeal to multiple external audiences (particularly potential students);
- Developing and implementing a college-wide strategic communications plan that:
- Prioritizes various communications needs and activities ;
- Conducts marketing and communicating initiatives supporting the goals to drive student enrollment and retention in the Undergraduate, Continuing Education and Graduate programs; philanthropy, alumni and constituent engagement;
- Maximizes existing communications assets including the College magazine, electronic newsletters, annual reports, and enterprise-level digital platforms including websites and social platforms, and development of content appropriate to each medium;
- Leverages proactive media relations programs and ongoing interaction with regional, statewide, national and global media;
- Understanding, identifying and developing an appropriate mix of communication platforms including digital platforms and social media;
- Guiding the efforts of a team of integrated communications and marketing professionals;
- Identifying and implementing strategies and programs that inform internal audiences and enhance their engagement in and support of strategic college priorities;
- Serving as lead college spokesperson;
- Leading planning for and responses to institutional crises and emerging issues.
Additional Responsibilities: The AVP is counted on to collaborate with and advise Academic Affairs, colleagues in Student Affairs and Enrollment Management, the Continuing Education & Graduate Studies, and other academic and administrative units on marketing and communication initiatives that position the College as a desirable destination for students, faculty and staff. S/he conceptualizes, plans, initiates and ensures the effective implementation of campaigns and activities that increase awareness and visibility of the college's academic programs and showcase its outstanding faculty, staff, students and alumni. The AVP leads a team of full-time staff and several student workers and interns, collectively comprising an integrated strategic communications and marketing unit responsible for: Brand management, including development of and adherence to visual, editorial and digital standards and guidelines. |
