Reporting to the President, the Associate Vice President (AVP) of Marketing and Communications leads efforts to elevate Curry College's profile and steward its reputation within the campus community as well as with external audiences (media, influencers, prospective students and their families, and others). In collaboration with the Vice President of Strategic Enrollment & Student Success and other administrative and academic leaders, the AVP guides the development and implementation of strategies and activities that enhance the College's visibility, develop, promote and protect its brand and reputation among internal and external constituents, and ensures strategic alignment among all internal and external communications deployed across multiple platforms and channels. The AVP will advise and counsel the college president and senior institutional leaders on reputation issues and crises that impact the college's reputation.
Cultivating appreciation for strategic communications across a large, complex, decentralized campus community and collaboratively and intentionally engaging stakeholders in communications and marketing strategy;
Developing a brand message, with a focus on translating Curry’s unique values to appeal to multiple external audiences (particularly potential students);
Developing and implementing a college-wide strategic communications plan that:
Prioritizes various communications needs and activities ;
Conducts marketing and communicating initiatives supporting the goals to drive student enrollment and retention in the Undergraduate, Continuing Education and Graduate programs; philanthropy, alumni and constituent engagement;
Maximizes existing communications assets including the College magazine, electronic newsletters, annual reports, and enterprise-level digital platforms including websites and social platforms, and development of content appropriate to each medium;
Leverages proactive media relations programs and ongoing interaction with regional, statewide, national and global media;
Understanding, identifying and developing an appropriate mix of communication platforms including digital platforms and social media;
Guiding the efforts of a team of integrated communications and marketing professionals;
Identifying and implementing strategies and programs that inform internal audiences and enhance their engagement in and support of strategic college priorities;
Serving as lead college spokesperson;
Leading planning for and responses to institutional crises and emerging issues.
The AVP is counted on to collaborate with and advise Academic Affairs, colleagues in Student Affairs and Enrollment Management, the Continuing Education & Graduate Studies, and other academic and administrative units on marketing and communication initiatives that position the College as a desirable destination for students, faculty and staff.
S/he conceptualizes, plans, initiates and ensures the effective implementation of campaigns and activities that increase awareness and visibility of the college's academic programs and showcase its outstanding faculty, staff, students and alumni.
The AVP leads a team of full-time staff and several student workers and interns, collectively comprising an integrated strategic communications and marketing unit responsible for: Brand management, including development of and adherence to visual, editorial and digital standards and guidelines.
A minimum of a Bachelor’s Degree is required;
A communications and marketing professional with a minimum of eight to ten years’ of increasing responsibility and experience in the communications and or public relations field;
Proven experience in promoting the organization’s brand by leading the development and implementation of marketing initiatives that generate visibility for the organization;
Demonstrated capacity to lead and perform effectively in a fast-paced and complex organization;
Experience developing and executing successful integrated marketing and communication plans and advising and counseling senior institutional leaders on reputation issues and crises;
Capacity to motivate, lead, nurture and guide highly creative professionals and build a spirit of cohesive collaboration in a highly diverse work environment;
Proven ability to build positive relationships with internal and external constituents, including media, public agencies and the community;
Advanced knowledge and proficiency, with digital marketing, communications and web technology tools, software and social media including website development;
Possesses exceptional verbal and written communications skills and compelling and impactful presentation abilities.
A Master’s degree.
Experience in higher education communications.
At the College’s discretion, the education and experience prerequisites may be excepted where the candidate can demonstrate, to the satisfaction of the College, an equivalent combination of education and experience specifically preparing the candidate for success in the position.
Employment in this position is contingent upon the successful completion of all required pre-employment background checks.
Founded in 1879, Curry College is a private, four-year, liberal arts-based institution located on a wooded 131-acre campus in Milton, MA just seven miles from downtown Boston. Accredited by the New England Association of Schools and Colleges (NEASC), Curry College offers 27 undergraduate majors, over 60 minors and concentrations, as well as four graduate programs and a variety of continuing education certificates and programs.
Curry College is an equal opportunity employer that encourages diversity in the workplace and is committed to a policy of equal opportunity in every aspect of its operations.