This position is responsible for directing the marketing for Harvard Extension School, which serves approximately 18,000 part-time students on an annual basis and has ambitious goals for future growth. Harvard Extension School is part of the Division of Continuing Education (DCE).
Reporting to the Executive Director of Marketing and Strategic Planning, this position is an important part of the marketing team. This position oversees 2-3 direct reports and works closely with the Academic Leadership, Program Directors, Director of Marketing Services, and the Marketing Directors for the other schools/programs and several external partners.
Develops and manages the marketing strategy for Harvard Extension School (HES). Leads market research efforts to gather insights on demand, competitive opportunities, and brand awareness to inform positioning.
Establishes a global B2C lead generation strategy and marketing plan that attracts qualified leads from across the globe and converts them to enrolled students.
Provides input on new offerings that market is demanding and new market opportunities for HES
Develops and delivers periodic quantitative and qualitative reports on optimization of the marketing funnel, campaign results, and return on investment for marketing campaigns.
Works with the marketing services team to create and execute integrated marketing campaigns and effective go-to-market strategies to acquire and retain qualified students for existing and new offerings. Guides the production of valuable content within the marketing services team for the public websites and social channels
Works with the marketing services group and strategic partners to allocate an advertising budget of approximately $2.5M of the DCE total of approximately $5 million through the most effective channels as supported by data. Measures and reports back on results and focuses on continuous optimization.
Serves as the voice of the customer and provides industry insights to identify and shape existing and future offerings. Works with academic program Directors to determine the value proposition and points of differentiation of programs and builds effective content to convey those. Educates both internal and external stakeholders and student service teams on new and existing offerings and their benefits.
Works with alumni affairs to gather alumni data and guides direct reports in developing an event strategy for prospective students.
The Division of Continuing Education (DCE) comprises several entities serving about 30,000 students annually. The Harvard Extension School, the Harvard Summer School, the Harvard Professional Development Programs and the Harvard Institute for Learning in Retirement allow Harvard to serve the learning needs of students across their life. For more than a century, Harvard Extension School has made Harvard faculty and teaching accessible to a diverse community of local, national, and international students. Harvard Extension School enrolls approximately 16,000 students per year in approximately 46 graduate and undergraduate liberal arts and professional fields. More than 1,500 open enrollment courses are offered year-round with over 600 available online are offered at affordable prices to our communities across the world. Harvard Summer School offers approximately 450 courses on the Harvard Campus to 10,000 secondary school, college and adult learners and more than 30 international study abroad programs for up to 600 students each summer. The Division also includes the Harvard Institute for Learning in Retirement with approximately 550 active members and Harvard Professional Development Programs offering 80 short noncredit courses to almost 4,000 learners annually.
All formal offers will be made by FAS Human Resources.
Time Off: 3 - 4 weeks paid vacation, paid holiday break, 12 paid sick days, 11.5 paid holidays, and 3 paid personal days per year. Medical/Dental/Vision: We offer a variety of excellent medical plans, dental & vision plans, all coverage begins as of your start date. Retirement: University-funded retirement plan with full vesting after 3 years of service. Tuition Assistance Program: Competitive tuition assistance program, $40 per class at the Harvard Extension School and discounted options through participating Harvard grad schools. Transportation: Harvard offers a 50% discounted MBTA pass as well as additional options to assist employees in their daily commute. Wellness options: Harvard offers programs and classes at little or no cost, including stress management, massages, nutrition, meditation and complimentary health services. Harvard access to athletic facilities, libraries, campus events and many discounts throughout metro Boston.
Salary Grade: 059
Union: 00 - Non Union, Exempt or Temporary
Bachelor's degree in the Arts or Sciences 8+ years of management and marketing experience with supervisory responsibilities.
The Division seeks a seasoned, metrics-driven professional who is versed in marketing to adult and online students. This role requires strong project and stakeholder management skills, the ability to set and maintain priorities in a very busy department, and the ability to lead discussions about new offerings an new marketing that HES should consider. Advanced experience in metrics and marketing to adult and online students.A strong background in market analysis, quantitative and qualitative research, as well as complex data-set analysis is critical. Must understand the complexity of higher education issues, the environment, and decision-making process. Must believe in the mission and academic philosophy of HES. Experience developing strategy for digital and direct marketing, market research, SEO/SEM, social media, content marketing, web presence, mobile, channel selection and optimization, and PR are important. A good listener with high energy, drive and both intellectual and emotional intelligence. Strong character; integrity, bias to action, tolerance for process; sense of humor. Master's degree preferred.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 48340BR
About Harvard University Division of Continuing Education
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.