Working with M&GPrudential as a Marketing Manager means becoming part of a brand with a global reputation and an exciting vision: to become the best loved and most successful savings & investments business.
The forthcoming planned de-merger of M&G Prudential from the Prudential Group PLC provides a terrific opportunity to create a truly international and integrated savings and investments firm. A firm built on a rich and long history and with a commitment to an innovative future centred on the needs of customers and clients. There is a genuine opportunity to drive competitive advantage with value creation through the formation of this new organisation.
If you're inspired to join us, and have the necessary qualities, then this could be the opportunity you've been looking for.
You will be responsible for the development and delivery of the Institutional and Wholesale marketing strategy for the M&G Switzerland, Nordics & Netherlands business. You will support all asset classes including fixed income, equities, real estate and multi asset.
Your Key Responsibilities will be:
Develop and implement a measurable marketing strategy to reach both institutional and wholesale clients and prospects
Plan, manage and deliver fully integrated marketing campaigns, using offline and online media and in line with the strategic objectives of the business
Develop the company's brand and positioning in Switzerland, Nordics and Netherlands
Build a strong partnership with the sales teams to establish joint priorities and gain alignment on strategic plans
Establish and execute marketing packages with strategic partners
Provide clear direction and leadership to people under management. Support and encourage their development
Develop and maintain marketing literature and country websites, ensuring their content is accurate, up to date and relevant to the target audience
Ensure that all marketing activities comply with the regulatory, Conduct Risk (Customer at Heart) and Treating Customers Fairly requirements of FCA and local regulators
Business approver responsibility for marketing material
Manage and build strong relationships with internal departments, key clients and external agencies on an ongoing basis
Oversee and review all processes and procedures to ensure quality output of all materials, campaigns, programmes and quality brand representation across all elements of the marketing mix and in relevant languages including English, German, French and Dutch
Responsible for budget planning, allocation and day-to-day management for all channel activities
You will have:
We are ideally looking for you to be degree educated with appropriate marketing qualifications either post-graduate or professional training
It is essential for you to speak German and French speaking with very good English language skills. Dutch language skills would be an advantage.
Strong Industry (Asset Management) and Marketing experience - regulatory knowledge and experience of the compliance approval process are essential
Experience of marketing to different audience types, notably wholesale and institutional and the differing approaches required to reach those audiences
Strong understanding of markets, investment products and the investment industry in general
Experience of working with multiple departments to develop customer/marketing literature and regulatory communications
Proven experience of managing budgets
Proficient in the MS Office suite (Outlook, Word, Excel, PowerPoint)
People who work at M&GPrudential agree that ours is a great place to work with a brilliant team spirit. It's also an innovative, high-performing, commercial environment that's totally focused on customers. As an M&GPrudential colleague you'll get all the support you'd expect, including full training and professional development. You'll receive a competitive salary and reward package. And in a fast-changing world, you'll join an organisation that's leading the way in helping customers achieve their long-term financial goals.
M&GPrudential is committed to a diverse and inclusive workplace. Our role as an employer is very simple - to provide the right environment for talented people to do their best work, by respecting, understanding and valuing individual differences.
We welcome applications from individuals who have taken an extended career break, and we are willing to consider flexible working arrangements for all of our roles.
Internal Number: 5585164
About M&G Group
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