Berkeley Symphony seeks a creative, analytical, and ambitious Director of Marketing & Communications. In partnership with the Associate Executive Director, this full-time, management position is responsible for the strategy, management, and execution of marketing, sales, and communication programs aimed at generating consistent revenue growth, increasing brand awareness and acquiring and retaining audience members. This position also oversees the Patron Services department which is responsible for ticketing, box office reporting, and donor recordkeeping and communication.
Successful candidates will be highly creative and skilled at engaging audience members and patrons through effective storytelling in print and digital media. Core job responsibilities include: creation and oversight of print, electronic, and social media campaign planning; analytics, evaluation, and reporting; content creation; press and media relations; and budget management. As a member of the Berkeley Symphony team, the Director of Marketing & Communications provides the best possible customer service and support to all constituencies of the organization.
Qualifications/Experience: Ideal candidates will demonstrate:
At minimum, a bachelor's degree in a relevant discipline and 5-7 years in a related position
Consistent track record of driving revenue/audience/patron growth with targeted marketing programs and fundraising campaigns
Experience in print/physical, electronic, and audio and audio/visual media, marketing, and sales
Experience with database and information systems (ex. Tessitura, Theatre Manager, other CRM platforms; IT and/or computer programming is not required)
Adeptness at data analysis, budget management, and ROI measurement
Basic web (HTML, CMS, CSS, coding) and basic graphic design (Photoshop, InDesign) and videography (Premiere) skills preferred
Well developed writing skills for creating marketing, program content, and press releases as well as writing grant applications, when needed; outstanding communication skills
Experience with donor and patron relations; ability to handle confidential information with discretion
Mastery of project planning and management, time and resource management, creative problem solving, attention to detail and sound decision-making
Strong collaborative and people management skills
Nonprofit Development experience a plus
Availability to work occasional nights and weekends as needed
Ability to lift up to 42 lbs. on occasion
Access to a car, when needed
Responsibilities: The Director of Marketing & Communications is responsible for the following duties, as well as additional ones, as assigned:
Develop annual work plans and budgets for all marketing, sales, and fundraising campaigns
For campaigns, set measurable goals, implement tactics for measurement and A/B testing, and analyze effectiveness and ROI
Lead the concept development, production, and distribution of all promotional and communications efforts, including print/physical, electronic (email, social media), media campaigns, and press engagements
Develop rich written content aimed at telling the story of the Symphony and engaging audiences for publication through print, web and social media channels; develop visual collateral in-house, as needed
Manage Berkeley Symphony written and visual brand standards
Utilizing the TRG Arts Data Center, Google Analytics, email provider, and other tools, conduct audience research and segmentation to increase market penetration and efficiency
Supervise the Patron Services Manager and efforts related to subscription/season ticket and single ticket campaigns, including telesales and in-house mailings
Work in partnership with third-party vendors, including graphic designers, printers, mail houses, photographers, videographers, concert program annotators, media channels, and an advertising sales firm, among others, on the creation, management, and publication of assets and collateral
Represent Berkeley Symphony at concert, donor, industry and civic events, as needed
Reporting Structure: The Director of Marketing & Communications reports to the Associate Executive Director and has one direct report, the Patron Services Manager.
FLSA Status and Availability: Full time and FLSA exempt. The position is available immediately.
Compensation: Compensation, including medical, dental, and vision benefits, is competitive and commensurate with qualifications and experience.
To Apply: Please submit a cover letter and resume by email in PDF or Word formats to email@example.com by March 31, 2019. Please, no phone calls or hard copy/physical mail submission.
About Berkeley Symphony
Founded in 1971 in the intellectual and artistic nexus of Berkeley, California, Berkeley Symphony is unique among Bay Area and American orchestras for its commitment to innovation, community, and excellence. Recognized both locally and internationally for its spirited programming and community service, Berkeley Symphony is renowned for its dedication to presenting vibrant contemporary and classical masterworks. The Symphony presents public Symphonic, Chamber, and Family series performances, and produces over 330 Music in the Schools events annually. Berkeley Symphony is the recipient of numerous ASCAP awards for adventurous programming, and the orchestra been called “the model of self generating excellence” (Financial Times) with “a winning catalog of musical virtues” (San Francisco Chronicle).