The goal of the Global Resilience Institute (GRI) marketing efforts will be to raise the profile of the Institute by marketing the success of its approach, the value of its applied research, ensuring it is a leading voice in the conversation about the future of Resilience research and education, and bringing global awareness of the University in line with the accomplishments and the future strategic priorities of Northeastern. In this context, the Marketing communications manager will serve an integral role within an evolving team. This role will focus on supporting the Global Resilience Institute's digital and traditional outreach efforts managing strategies that meet stated goals and objectives.
Specific responsibilities include:
Plan and manage near and long term marketing communications initiatives at GRI that align with broader strategic NU marketing efforts.
Manage the full lifecycle of digital and print marketing programs: website creation and optimization, graphic design, email marketing, social media campaigns, SEO/SEM, and to also include news pitches and press releases for internal, national and international audiences.
Collaborate with other internal NU digital and social teams (MARCOM, Advancement, Global Network, Graduate Programs, etc.) to ensure proper levels of collaboration and coordination of efforts.
Monitor against established benchmarks/KPIs of digital efforts, spearheading analytics reporting, analysis and communication of implications.
Must be a strong narrator able to synthesize complex information and present it concisely to the correct audience in both written and graphic forms. Serve as the promoter for explaining the GRI's mission and how it stands apart from other institutes.
Collaborate with GRI leadership, fellows, faculty and researchers to identify newsworthy research for dissemination, to enhance public understanding of resilience.
Ensure communications and media are produced on time and within budget.
The ideal candidate will be experienced in a wide range of digital areas, including social media, content marketing, community management, website design and architecture, SEO, analytics, ad serving, and CMS development. He/she will have the ability to understand the big picture, while managing the day-to-day implementation of the established strategies. The candidate will have an understanding and passion for marketing and how to apply to the overall vision. The Marketing Communications Manager must be a motivated, goal-oriented team player who can thrive in a fast-paced environment, where flexibility, creativity, and resourcefulness are required for success.
Bachelor's degree in marketing, communications or related discipline and 3-5 years experience in marketing communications functions including (not limited to) digital strategy, content marketing, digital advertising, website design, strategy and deployment, user experience and architecture, SEO strategy development; agency or consulting experience a plus.
Must have: -demonstrated success in managing major strategic projects that support marketing and communications initiatives -excellent communications skills with proven ability to communicate technical strategies clearly and effectively -ability to thrive in a highly collaborative, cross-functional team environment.
Experience in social media, including (but not limited to), content development, community management, influencer marketing, emerging technologies.
Highly creative with experience devising effective digital assets, digital campaigns, and web presence.
Understanding of website analytic tools and usability testing; Google Analytics experience (certification a plus).
Should possess strong problem solving skills; and proven ability to successfully work with vendors and agencies to produce results.
Familiarity with content management systems and exposure to marketing automation systems and CRM systems a plus.
Ability to proactively gain external industry knowledge and continued learning.
Requisition Number: STFR005389
Internal Number: 60776
About Northeastern University
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.