The American Israel Public Affairs Committee (AIPAC) is seeking a Digital Strategist to join the Marketing and Communications Department in its Washington, DC headquarters.
We are looking to expand our digital marketing and political engagement dramatically. We are looking for someone to develop a strategy to ensure the long-term growth of digital fundraising and lead a team to plan, execute, and evaluate the company’s campaign to acquire activists and donors digitally. If you enjoy building and retaining solid relationships, while building a successful campaign, this may be the job for you!
This new and exciting opportunity will report to the Director of Marketing and Communications.
Lead execution of the large-scale in-house email fundraising and mobilization program.
Work with Development, Policy, Political, Finance, IT departments and external consultants to implement a comprehensive plan for email list growth, digital revenue growth, and grassroots activism.
Develop a strategy to ensure the long-term growth of digital fundraising.
Develop and manage email fundraising schedule and monthly, quarterly, and annual revenue and mobilization goals.
Oversee development of email fundraising and mobilization content.
Work directly with IT Department on technology development projects as they relate to digital fundraising and mobilization.
Manage strategy for digital platform optimization for donor and activist engagement.
Monitor and analyze digital fundraising program performance and growth metrics.
Develop testing strategy for digital fundraising tactics and oversee results analysis.
5-7 years of experience working with large-scale email fundraising and mobilization programs.
Strong project management skills.
Salesforce or Salesforce Marketing Cloud experience a plus.
Integrating paid acquisition into email fundraising and mobilization programs
Please provide cover letter with resume to be considered. Incomplete applications with missing documentation will not be considered.
If applying for more than one position please use the 'Attachments' function to attach position specific cover letter.
Please use your legal name when completing the employment application. (No nicknames)