| | - Provide vision, leadership, and counsel for University communications and marketing in alignment with the Universitys strategic plan. Establish, communicate, and revise the mission, vision, and initiatives for the Universitys communications units to ensure alignment with strategic priorities
- Serve as the Presidents senior-most executive for communications and marketing, with responsibility for oversight and direction of those functions and staff
- Formulate and manage a comprehensive media relations strategy and program at the local, state, national, and global levels encompassing print, television, and social media outlets. Engage with key print, broadcast, and digital media outlets, both proactively and reactively, and provide media training to University leaders and faculty
- Collaborate to strengthen, align, and guide the Universitys overall and unit brands through strategic marketing activities. Ensure brand standards are maintained and consistent throughout the organization
- Take a research-based approach to identify key messages and audiences, and work consistently to tell University stories, weaving them together to create a consistent, unified message in support of the Quinnipiac brand to a broad range of targeted, diverse audiences
- Work with University senior leaders, faculty, and staff to assess the Universitys communications and marketing needs and identify strong messages, compelling stories, and key audiences
- Collaborate across schools and administrative units including admissions, government and community relations, development and alumni affairs, and athletics to align messages and to promote key initiatives of the University
- Reinforce a culture of excellence, innovation, and creativity, one that is proactive and quick to mobilize around important issues facing the University at all levels
- Anticipate, prepare for, preempt, and mitigate issues with the potential to negatively impact the Universitys reputation. Oversee issues-management and crisis communications plans and advise senior leaders in the event of a crisis
- Lead strategy and provide oversight for internal communications to ensure that faculty, staff, alumni, students, and their families are kept informed of the Universitys goals, objectives, and progress. This will include the creation of a framework and content for the internal and external websites.
- Develop benchmark criteria and track and evaluate the effectiveness of communications and marketing strategies on a regular basis
- Plan, develop, and implement marketing, communications, community relations, and digital strategies for Quinnipiac while monitoring the success of these strategies
- Cultivate and sustain collaborative relationships/partnerships with external stakeholders, government and community leaders, businesses, and foundations
- Oversee the day-to-day operations of the Office of Marketing and Communications including staff supervision and evaluation, workflow efficiency, budgeting, planning, and professional development
- Develop and mentor staff performance based on goals, accountabilities, objectives, and priorities
- Oversee the Quinnipiac University Poll and University events, including but not limited to Commencement and Convocation
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