The Trustworthy Accountability Group (TAG) is seeking a self-starter to serve as a day-to-day resource for its members and the management of various technical and operational systems. TAG is a non-profit organization serving the $90 Billion U.S. digital advertising industry. If you enjoy working with cutting edge technology innovators and the world’s largest media and adverting companies, TAG offers a unique opportunity to build a global program that is revolutionizing this vibrant industry.
Reporting to the Director of Membership and Operations, this role within Team TAG will ensure that the organization’s internal systems are maintained and updated such that TAG can support its members quickly, easily and effectively.
The successful candidate will think strategically and creatively in growing participation from key companies and organizations in the digital advertising supply chain, and effectively communicate about TAG programs, services, products and other offerings. The position includes the opportunity to grow and expand responsibilities over time.
Provide membership support to the TAG Community, serving as a first point of contact for prospective members, including leading marketers, ad agencies, web publishers, and technology companies that wish to join the organization. Work closely with the Director of Membership Services and Operations & Member Services, as well as other key members of Team TAG, in handling incoming inquiries, setting up prospect sales meetings, and facilitating the conversion of prospects into members. Work closely with the Director of Membership Services and Operations , as well as other key members of Team TAG, to drive program adoption among existing TAG member companies and ensure high retention rates from year to year. Research and produce analytics to support lead generation, including the use of archival data, and industry data sources to develop rosters of potential TAG members. Analyze customer feedback and intelligence and partner with key members of Team TAG to improve the TAG customer
Provide day-to-day management and maintenance of TAG systems, including TAG’s web properties, Customer Relationship Management (CRM) system, and email marketing system. Ensure excellent data hygiene in all TAG systems, populating and updating content including informational documents, Working Group notes, certification packets, and certification submittal materials. Maintain TAG’s website, working with appropriate Team TAG members to ensure that the site is always running smoothly, that content is kept up-to-date or overhauled as needed, and that the site can be used to drive strong brand
Curious, motivated corporate climber with a desire to build new and exciting programs that impact the fastest growing industry in the global
Polished communication skills, including written and oral
Bachelor’s Degree required
2-3 years of industry experience in the digital advertising or media industries with functional experience in account management, marketing, strategy, project management, sales, or business development, preferred, but not required
Strong database experience, preferably including experience with Hubspot or other CRM platforms
Website management experience, including Web design experience preferred, but not required
Email marketing experience preferred, but not required
About Trustworthy Accountability Group
Trustworthy Accountability Group (TAG) is a first-of-its-kind cross-industry accountability program to create transparency in the business relationships and transactions that undergird the digital ad industry, while continuing to enable innovation. A joint marketing-media industry program, TAG was created with a focus on four core areas: eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency. TAG was created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) and works collaboratively with companies throughout the digital ad supply chain.