| Department: Mason Enterprise Center Web Announcement: Marketing Support Specialist
The Mason Enterprise Center (MEC) at George Mason University, is looking for an enthusiastic and energetic person for a part time Marketing Support Specialist position in our MEC-Leesburg office. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.
Responsibilities: - Manage and post to social media accounts, including existing Facebook (1 account) and Twitter (2 accounts) and establish and manage LinkedIn and Instagram accounts for the Mason Enterprise Center Loudoun organization.
- Modify, update and add information to primary website as requested, weekly/monthly. This includes adding events to the calendar, changing highlighted events, refreshing photos and stock graphics, editing core program information (provided by staff), adding or modifying advisor and/or volunteer information, and adding pages as needed.
- Modify, update and add information to Annual Conference website as requested, primary work from November through May.
- Work with staff to create flyers and other marketing materials for MEC/SBDC Leesburg programs & events that can be self-printed in office or electronically sent out (1–2 per month).
- Under the guidance of MEC/SBDC staff, prepare client success stories and event/activity write-ups needed for E-newsletters, social media, press releases, and prepare submissions for staff to review; then submit appropriately. Minimum one client success story per month.
- In collaboration with staff compile and layout Loudoun SBDC newsletter on a weekly or bi-monthly basis via MailChimp or Constant Contact.
- Review and report on analytics for websites and social media and report to staff quarterly or as requested.
Required Qualifications: - Ability to utilize social media to bolster program recognition and website traffic.
- Experience with Facebook, Twitter, Instagram and LinkedIn applications.
- Understanding of web design concepts and site analytics.
- Ability to update and modify WordPress websites.
- Working ability with Microsoft Office programs in particular WORD, Publisher and PowerPoint.
- Demonstrated ability to generate promotional flyers and other related print materials
- Ability to conduct client interviews and generate impactful success stories or testimonials.
- Ability to contribute to and maintain a consistent and strong design aesthetic and brand for print and online.
- Excellent project management and organizational skills.
- Strong interpersonal skills with the ability to communicate verbally and in writing with internal and external clients and stakeholders.
- Ability to problem solve and research answers to questions.
- Able to take direction and complete tasks in a timely manner.
- Ability to process suggestions, corrections, and feedback professionally.
- Flexibility to adapt to change and willing to learn and develop new skill sets as applicable.
Preferred Qualifications: - In-depth knowledge of all aspects of Facebook, LinkedIn, Twitter and Instagram for program and organization promotion.
- Experience using MailChimp and/or Constant Contact.
- Working knowledge of HTML, XML, Javascript and WordPress.
- Hands on experience creating, optimizing, and migrating web content, page graphics and layouts.
- Experience with Search Engine Optimization and Google Analytics tagging and reporting.
- Demonstrated ability to collect and analyze web, digital and social metrics.
- Experience with Adobe Photoshop and Illustrator.
- Ability to tie-in HubSpot to marketing efforts.
- Experience generating effective press releases.
- Contacts/Connections with local media.
Salary: $20-$50 per hour; Commensurate with education and experience. Location: Other Mason Ad Statement: Great Careers Begin at Mason!
George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report “Up and Coming” spot for national universities and is recognized for its global appeal and excellence in higher education.
Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason’s diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.
If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at jobs.gmu.edu/!
George Mason University, Where Innovation is Tradition. Special Instructions to Applicants: For full consideration, applicants must apply at https://jobs.gmu.edu/; complete and submit the online application; and upload a cover letter, resume, and a list of three professional references with contact information. Equity Statement: George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law. |
