The College of Liberal and Professional Studies (LPS) in the School of Arts and Sciences is looking for an enthusiastic Associate Director of Marketing Automation and Data to join our collaborative marketing team. Under supervision of the Director of Marketing & Communications, the Associate Director of Marketing Automation and Data will be responsible for working with the department’s marketing automation tools and developing strategic workflows to assist with meeting enrollment goals. S/he will work closely with the enrollment management and marketing teams to create compelling lead nurturing campaigns that drive enrollment.
The Associate Director will be responsible for tracking the effectiveness of marketing and lead nurturing campaigns and providing data to the Director of Marketing and Communications and other stakeholders as needed.
S/he will manage vendor relationships in support of marketing automation tools. She will also supervise, coach, and mentor the Digital Marketing Coordinator ensuring that all marketing and enrollment goals are achieved and that marketing plans are fulfilled.
Internal Number: 46956
About University of Pennsylvania
Penn has a long and proud tradition of intellectual rigor and pursuit of innovative knowledge, begun by Benjamin Franklin in 1740. That tradition lives today through the creativity, entrepreneurship, and engagement of our faculty, students, and staff. Academic life at Penn is unparalleled, with an undergraduate student body of 10,000 from every U.S. state and around the world. The entering class of 2015 is the most talented and diverse in Penn's history. Consistently ranked among the top 10 universities in the country, Penn welcomes an additional 10,000 students to our top-ranked graduate and professional schools.