Director of Marketing and Communications, Undergraduate Admissions
Reporting to the Dean of Undergraduate Admissions, the Director will be a member of the Dean's senior leadership team. He/she will provide direction, develop programming, and implement and assess strategies addressing a core business area in support of undergraduate admission's priorities and goals with a focus on all areas related to marketing and communications. This role oversees marketing and communications for all constituents including prospective and admitted students, parents, secondary school educators and the broader higher education community relevant to the recruitment, admission and yield of students to Krieger and Whiting undergraduate schools including the application, admission, and financial aid aspects of undergraduate admissions. The role is management intensive with direct responsibility for providing supervision, mentorship, professional development and structure for a team of 5-6 staff members. In addition, given the working group structure and integrated working model in the admissions office, candidates will be expected to be invested in the success of the broader admissions staff. The successful candidate will be an ambitious proposer and creative problem solver who has a growth-oriented and solutions-oriented mindset.
Essential Job Functions:
In partnership with the Dean of Undergraduate Admissions, he/she will provide strategic leadership for:
Developing, managing and executing the brand and identity for the undergraduate experience in all print, presented and virtual content.
Management of any vendors or partner organizations that would work towards developing/refining this brand identity and related messaging.
Creative direction for all marketing and communications outputs.
Analysis and assessment of marketing practices (e.g. tracking performance and conversion of various initiatives).
Evaluation of market presence (ads, third part sites/publications, etc.)
Management of Teams:
He/She will provide oversight, direction, structure and mentoring for teams developing programming in the following areas, and will provide a vision for how these roles connect to each other:
Virtual engagement including the admissions website and student blogs.
Publications and video content.
Promotion and publicity for all events (on and off campus).
Communications for all audiences across cycle years and stages.
Training and development for admissions staff around message delivery.
Media requests and statements (internal and external to JHU).
Manage to the budget related to marketing and communications including the web, publications and development of any fulfillment pieces
Manage external vendor relationships
Evaluate budget impact and ROI of investments around new vendors/products
He/She will work with the IT and Data teams to develop appropriate tools and interfaces for analysis and future planning
He/She will analyze data to inform decision making
He/She will explore innovative marketing strategies to continue building market presence for all related audiences
Liaison with Central Communications:
He/She will serve as the primary liaison with the university's Central Communications office to ensure that all marketing initiatives are consistent with the university's overall goals and direction, and that the Central Communications office receives the requisite volume and quality of materials. This requires an awareness of political dynamics and the ability to influence staff without having direct supervisory responsibility for them.
Collaborate with Other Offices:
Works collaboratively across teams and with other offices at JHU (e.g. Recruitment, Operations, Visitors Center, Financial Aid, etc.).
Bachelor's degree in related field required
Master's degree preferred.
Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Five years related experience required.
Seven years of increasing responsibility in admissions or Higher Education field preferred.
Prior experience in management and advanced marketing/communications and/or editorial experience.
Special Knowledge, Skills, or Abilities:
Analytical skills—ability to leverage data to inform both marketing and communications decisions.
Project management—demonstrated initiative, problem solving, attention to detail and team management skills.
Ability to manage relationships in a complex environment both internally and externally.
Strong collaboration and team skills.
Excellent written communication skills and experience editing/providing feedback on the work of others.
Preferred Skills and Knowledge:
Knowledge of the secondary school education landscape.
Volunteer management (students, alumni, and faculty).
Broader knowledge of the higher education field including exposure to financial aid landscape.
Classified Title: Sr. Communications & Marketing Manager Role/Level/Range: L/04/LD Starting Salary Range: Commensurate with Experience Employee group: Full Time Schedule: M-F 9-5 Exempt Status: Exempt Location: 01-MD:Homewood Campus Department name: 10001442-Undergraduate Admissions Personnel area: Homewood Student Affairs
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at email@example.com. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
Equal Opportunity Employer Note: Job Postings are updated daily and remain online until filled.
Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.