Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.
The Marketing Manager produces strategic marketing efforts for the Georgetown University School of Continuing Studies , located in Chinatown in downtown D.C. This position plays a key role on the Marketing team by managing cross-channel marketing plans and tactics for assigned programs across both internal and external audiences. One of the primary responsibilities of this role involves developing a strong advisory partnership with internal clients. In coordination with the Executive Director of Marketing and Director of Program Marketing, this position oversees prospective student marketing and communications efforts and executes School-wide and department-level tactics. The Marketing Manager has additional duties that include but are not limited to:
Manage all marketing activities for assigned portfolio of programs.
Liaise with advertising agencies and provide clear direction to create and implement lead generation marketing campaigns.
Manage day-to-day marketing activities for assigned programs, including quality control and governance processes (such as review accuracy of layouts, manage internal review process, and traffic advertising proofs).
Monitor marketing plan performance in order to meet program enrollment goals.
Partner with all relevant stakeholders across the organization to meet project deadlines and deliverables.
Oversee video shoots and photo shoots.
Maintain up-to-date website and CRM communication plans.
Proactively optimize conversions of inquiries and started applications.
Provide excellent client service and consultation to academic programs in support of their recruitment, communications, and promotional efforts.
Establish regular meetings and communication channels with clients.
Facilitate communication outreach for clients through the School's CRM.
Proactively manage client expectations.
Document meetings and provide regular status updates.
Conduct regular analyses and results reporting of marketing campaign performance for assigned programs, as well as proactively recommend media placements and tactics for recruitment optimization.
Analyze marketing campaign performance and make recommendations based on KPIs and key lessons learned.
Provide proactive insights to internal marketing partners to drive results in lead generation.
Create and administer prospective student surveys as required.
Other duties as assigned.
At least 3-5 years of professional marketing experience, including advertising, media planning, and/or brand management
Excellent written and verbal communication skills, with strong attention to detail
Superior organizational skills and ability to prioritize projects and manage multiple deadlines in a fast-paced environment
Must possess excellent client service skills
Must be able to work collaboratively in a fast-paced, team environment
Some travel may be required to campuses, conferences, and recruitment events
Experience with CRM and CMS platforms; Marketo and Salesforce, a plus
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Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website .
Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation) , disability status, protected veteran status, or any other characteristic protected by law.
Georgetown University offers a wide variety of comprehensive and competitive benefits. Benefits packages include comprehensive health, dental and vision plans, disability and life insurance coverage, retirement savings programs, tuition assistance, voluntary insurance options (including group legal, accident, and critical illness), and much more. Whatever your need, the Office of Faculty and Staff Benefits will be standing by to support you. You can learn more about the benefits offered to eligible faculty and staff at https://benefits.georgetown.edu or view the online interactive benefits guide for more information.
Internal Number: JR06821
About Georgetown University
Established in 1789, Georgetown is the nation's oldest Catholic and Jesuit University. Georgetown is one of the world's leading academic and research institutions, offering a unique educational experience that prepares the next generation of global citizens to lead and make a difference in the world.