Digital Marketing Strategist

Job Description:

The Marketing Communications operation at Brown University is dedicated to providing value and expertise to campus units by delivering tailored solutions that align with unit goals and the institutionâ™s mission. Reporting to the Director of Marketing in Brownâ™s Office of University Communications, the Digital Marketing Strategist serves as the central strategist for integrated digital marketing communications across Brown, including content and email marketing, social media, display advertising, website SEO and data analytics. The Digital Marketing Strategist guides all owned, earned and paid digital communication channels within the Office of University Communications and works with digital strategists in other offices across the institution to align strategies, tools and resources for effective integrated digital marketing. This role is responsible for advising campus communicators on effective digital marketing practices, including emerging marketing platforms and technologies and the evolving social media landscape.

The Digital Marketing Strategist works closely with the Director of Marketing and the Associate Vice President of Marketing Communications to collaborate regularly with a range of campus partners within an integrated team of more than 40 marketing and communications professionals in the Office of University Communications. The Office offers cohesive marketing strategies, visual identity and multi-platform visual design; web and digital communications strategy and front-end development; photography; video production; and print production and mail services to the Brown community, with a focus on serving mission-central offices at Brown.

Qualifications

Education

• Required: Bachelorâ™s degree

Experience

• Minimum five years of demonstrated success in developing, implementing, and measuring digital marketing campaigns
• Demonstrated success leveraging emerging technologies to meet communications goals
• Minimum three years experience managing content and marketing strategies on Twitter, Facebook, Instagram, Snapchat or other prevailing social media platforms in higher education, business, or political industries
• Experience measuring, analyzing, and reporting digital metrics
• Experience navigating and complying with laws and statutes governing privacy, copyright, fair use and other areas of intellectual property as it pertains to distributing content
• Cultural competency and experience working with diverse populations is required.

Job Competencies

• Superb verbal and written communication skills
• Ability to manage multiple priorities in a fast-paced, high-volume environment
• Strong visual aesthetic
• Excellent interpersonal skills, including the ability to inspire and mentor other communicators
• Broad interest in and understanding of higher education issues

The Digital Marketing Strategist serves as the lead strategist for digital marketing at Brown, playing a critical role in communicating best practices in the field and serving as a valuable resource for the Office of University Communications and the campus community. This position will guide evolving efforts in the Office of Admission, the Graduate School and School of Professional Studies to reach new audiences, in addition to serving other mission-centric offices at the University.

All offers of employment are contingent upon a criminal and education records check satisfactory to Brown.

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Submission Guidelines:

Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.

Still Have Questions?

If you have any questions you may contact employment@brown.edu.

EEO Statement:

Brown University is an E-Verify Employer.

Brown University is committed to fostering a diverse and inclusive academic global community; as an EEO/AA employer, Brown considers applicants for employment without regard to, and does not discriminate on the basis of, gender, sex, sexual orientation, gender identity, national origin, age, race, protected veteran status, disability, or any other legally protected status.