SEMA and PRI data support, management and maintenance of supplier, marketing and sales databases.
RESPONSIBILITIES AND AUTHORITY
Act as subject matter expert for CRM system (NetForum)
Maintain data standards/business logic
Merge duplicate records
Maintain company/brand relationships
Perform data analysis
Verify accuracy of data outputs for directories, advertising runs and targeted marketing segments
Work with Data and IT teams to implement and update online data acquisition forms
Coordinate year-round international and domestic data acquisition
Collaborate with Editorial, Sales and Marketing resources to verify data accuracy
Manage seasonal onsite data acquisition caller team
Manage Magazine circulation process
Generation of monthly circulation mailing list
Process returned mail
Monitor and process postal statements
Generate annual statement of ownership
Conduct bi-annual subscription/requester renewal to fulfill postal regulations
Maintain contact with mail vendors
Provide regular status updates to stakeholders
Reports to Director, Data Management, Analytics and Reporting.
Collaborates with SEMA and PRI staff including Data, IT, Trade Show, Sales, Editorial & Marketing teams.
Interfaces with advertisers, exhibitors, and prospective clients.
Interfaces with outside vendors.
SKILLS AND KNOWLEDGE REQUIRED
Experience with Sales Force Marketing Cloud email system
Minimum 3 years’ experience working with data and data systems
Working knowledge of CRM systems, specifically NetForum experience is a plus
SQL based system experience is a plus
Advanced knowledge of Excel, Word and Outlook
Must possess strong interpersonal, analytical, and problem-solving skills
Ability to prioritize projects, multi-task, communicate clearly and work in a collaborative environment
Must be detail oriented and highly organized
Possess excellent customer service skills
Knowledge of motorsports and/or automotive performance industry preferred
About Specialty Equipment Market Association
A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, restylers, car clubs, race teams and more. Our organization performs many services for its members and for the hobby as a whole. Perhaps most importantly, SEMA works hard to protect consumers’ rights to drive accessorized, customized and vintage vehicles. Every year, SEMA also presents an enormous trade show in Las Vegas. This is where manufacturers unveil their latest offerings, while buyers, distributors and members of the press walk their feet off to see it all. Visit SEMAShow.com for more information.