Department: College of Humanities and Social Sciences (CHSS)
The George Mason University College of Humanities and Social Sciences (CHSS) is seeking a Marketing Specialist to promote our academic programs and recruit graduate and undergraduate students via online, digital and content marketing. CHSS is the educational heart of the University, with a strong liberal arts tradition of broad and integrative learning that the faculty support through courses for the Mason Core, as well as for the college's own majors and minors.
George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.
This individual will work with college programs to develop and implement marketing plans and initiatives;
Works with college administration on priorities for marketing and on sharing best practices and resources across departments;
Writes and produces marketing collateral and other materials; conduct market research on audiences and media for recruitment;
Markets programs by communicating program activities, events and value to students; and leverages alumni to help with student recruitment.
The Marketing Specialist reports to the college's Assistant Dean for Strategic Communications and Marketing, and collaborates regularly with the CHSS web team, the CHSS undergraduate admissions team, and program directors and coordinators across the college, as well as meeting with marketing professionals across campus to share best practices and create a collaborative community among Mason's diverse marketing professionals.
Bachelor's degree or an equivalent combination of education and experience in marketing, or a liberal arts field (with strong marketing experience), or equivalent training/experience in marketing, communication, English, digital design, or related area;
Understanding of digital and content marketing practices, including social media marketing;
Professional demeanor with strong and effective written and oral communication skills and ability to interact with high-level professionals;
Strong creative and organizational skills;
Experience with email marketing platforms and CRMs;
Proven ability to juggle multiple tasks and priorities effectively.
Experience in a marketing- or recruiting-related position in higher education;
An understanding of the value of a liberal arts education;
Fluency in tools for digital content creation, such as web content management systems, Adobe Photoshop and/or Illustrator.
Salary: Commensurate with education and experience.
Location: Fairfax, VA
Mason Ad Statement:
Great Careers Begin at Mason!
George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report “Up and Coming” spot for national universities and is recognized for its global appeal and excellence in higher education.
Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason’s diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.
If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at jobs.gmu.edu/!
George Mason University, Where Innovation is Tradition.
Special Instructions to Applicants:
For full consideration, applicants must apply for position number 02614z at https://jobs.gmu.edu/ by August 7, 2019; complete and submit the online application; and upload a cover letter, resume, a relevant writing sample, and a list of three professional references with contact information.
George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.
Internal Number: 46165
About George Mason University
George Mason University is Virginia's largest public university located in the suburbs of Washington, D.C. With strong undergraduate and graduate degree programs in engineering, information technology, public policy, economics, visual and performing arts, life sciences and biotechnology, Mason prepares its alumni to succeed in the workforce and meet the needs of the region and the world.