Marketing Associate Manager

Job Description

Nationwide Opportunities- Please Read:
Just because this role looks like it's located in Purchase, NY doesn't mean it is! At PepsiCo we place Campus Interns/ Full- Time and Graduate hires in roles nationwide across both field and headquarter locations. Field based roles will only be placed in the field.
 
We are PepsiCo
 
PepsiCo is a global food and beverage leader operating in more than 200 countries and territories with a product portfolio that includes 22 world-famous, billion-dollar brands. From Gatorade to Quaker, LIFEWTR to Lay’s, we make hundreds of enjoyable foods and beverages that are loved throughout the world.
 
Guiding PepsiCo is our vision to be the global leader in convenient foods and beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.
 
Our employees drive our culture. No two days are the same; we’re dynamic and full of passionate teams embracing new ideas through our collaborative spirit. At PepsiCo, what makes you unique, makes us better!
 
Functional Description:
Opportunities for Associate Marketing Managers exist across various business sectors and a diverse range of teams, including Brand Management, Innovation, Shopper Marketing, eCommerce, and Insights. Each experience sheds light on different consumer needs, promotional levers, and even joint venture business models! From the start of their career at PepsiCo, Associate Marketing Managers have opportunities to own and lead high-impact marketing initiatives and collaborate cross-functionally to drive business results. Employees are given opportunities to develop and demonstrate functional excellence, leadership capability, knowledge of the business, and gain critical experiences.


What you can expect:
At PepsiCo you can think like an entrepreneur, but with the global reach and resources to support you. As a Marketing Associate Manager, you will be given significant responsibility to create high impact marketing recommendations that enable PepsiCo to achieve short- and long-term strategic business objectives. You will develop and demonstrate functional ownership, strategic leadership capability, and business acumen. The role also provides exposure to best-in-class brands, campaigns, and marketers by means of professional development initiatives and mentorship.
 
Position accountabilities may include:

• Drawing insights from consumers and being their voice in product, packaging, or communication development
• Partnering with agencies in the creation of brand positioning and communication strategies
• Leading cross-functional teams to execute projects to successful completion across teams
• Leading consumer promotions, events, and marketing programs
• Developing social and digital campaigns through insights to execute digital strategies and plans
• Leading operationalization of annual brand operating plans
• Working closely with sales to develop and communicate portfolio plans to the sales organization
• Identifying and understanding the drivers of an increasing and decreasing P&L
• Developing strategies for new innovation launches and concept development
• Evaluating return on investment of different marketing campaigns