Recognized as one of the top 10 research universities worldwide, a culture of collaboration sparks discoveries that advance society and drive economic impact. Best practices, best people at the best place to work! Our team is looking to add an extremely creative individual as the new Director of Enrollment Management Marketing and Communications. If you are a strategic leader with an innovative mind, we want you!
Reporting directly to the AVC EM, and indirectly to the Chief Communications and Marketing Officer (CCMO) for University Communications (UCO) within the Chancellor's division, the Director of EM Marketing and Communications is responsible for the oversight, leadership and management of all marketing/communications functions for undergraduate Enrollment Management.
This position leads and oversees a comprehensive marketing program encompassing the targeted outreach of all of the functional units of Enrollment Management in coordination with University Communications colleagues, and in sync with campus brand, marketing, and communications initiatives. Duties include the creation and execution of a strategic, goal-based, data-driven marketing/communications plan to promote brand identity domestically and internationally and to help drive global awareness of the UC San Diego undergraduate experience.
The Director of Marketing and Communications will gather and interpret market research findings, identify markets, and develop and implement promotional and sales messaging and strategies to reach and attract target audiences. The Director generates imaginative marketing & sales approaches and activities, promotes brand identity by creating & directing compelling communication pieces, develops marketing outreach using traditional, multimedia, and technology-oriented delivery, and also oversees the development and maintenance of all EM websites and other social media.
The position serves as an area expert regarding trends and developments in marketing & communications within the field of Enrollment Management. Leads efforts to use effective and appropriate pathways to communicate with UC San Diego's target audiences using traditional media, emerging technology, and existing web/multimedia/online channels. Receives assignments in the form of objectives and determines how to use resources to meet schedules and goals. Manages comprehensive marketing for Enrollment Management, including management of human, financial and physical resources. Provides guidance to subordinates to achieve goals in accordance with established policies.
As a member of the EM senior management team and a member of the University Communications and Marketing leadership team, the Marketing and Communications Director advises and provides strategic communications planning to the AVC and EM senior management. This position also serves as a University media resource and spokesperson and promotes opportunities for Enrollment Management to have media contact as appropriate. Drafts speeches or other high-level correspondence as requested by AVC EM.
As part of the UCO team, the Director focuses on four key areas: 1) Strategic Communications, 2) Media Relations, 3) Public Relations and Marketing and 4) Multimedia, Publications, and Production. As a member of this team, the Director provides strategic planning and implementation of comprehensive strategic communications efforts. This includes research, writing, branding and messaging, marketing, public relations and marketing, local and national media relations, publications and website content management for various print and online newsletters. Works in collaboration on projects involving graphic design, photography, video production, printing, web development and other related functions as needed.
This position directly supervises a Marketing & Media Coordinator, Media Specialist, Web Marketing Analyst, a Senior Writer/Editor, and one-to-two part-time student employees.
Strong skills in strategic planning to effectively organize resources, establish priorities, and achieve desired results. Excellent skills to develop and implement comprehensive, proactive communications strategies that support institutional goals, events and major programs and to identify and use resources to carry out that effort.
Demonstrated experience effectively using public/media relations to design and market strategies to promote a specific image/message brand and to reach a target audience.
Proven experience developing a brand identity, preferably in an Enrollment Management, Higher Education, or Admissions environment. Experience creatively developing a brand to match an organization's vision/mission/strengths with market opportunities. Experience developing branding policies and communicatin
UC San Diego is an academic powerhouse and economic engine, recognized as one of the top 8 public universities by U.S. News and World Report. Innovation is central to who we are and what we do. Here, students learn that knowledge isn't just acquired in the classroom - life is their laboratory. UC San Diego's rich academic portfolio includes six undergraduate colleges, five academic divisions and five graduate and professional schools. The university's award-winning scholars are experts at the forefront of their fields with an impressive track record for achieving scientific, medical and technological breakthroughs.