Department: MED-NU-CATS Institute Salary/Grade: EXS/8
The NUCATS Assistant Director for Marketing and Communications, in her/his capacity as an experienced marketing and communications expert, will lead a wide variety of initiatives to enhance the reach and impact of the NUCATS Institute’s programs, resources, and services. The Assistant Director will serve as a production focal point for print and electronic publications (e.g., monthly newsletter, weekly NUCATS Minute, annual Impact Report), NUCATS website (nucats.northwestern.edu), as well as social media outreach via Twitter, LinkedIn, and Facebook. In addition, the Assistant Director will serve as the primary liaison to collaborative initiatives with the other two Chicagoland CTSA hubs, including work on The New Normal campaign, on-line research recruitment portal, and research podcast. The position will develop, manage, evaluate, and continuously improve communication strategies and campaigns for high profile NUCATS initiatives, and will compile testimonials from faculty and study team members supported by NUCATS resources for dissemination to our funding agency, clinical affiliates, FSM community, and internally to NUCATS staff.
Design, implement, oversee, evaluate, and continuously improve the Institute-wide marketing and communications strategic plan, with a focus on both internal and external audiences. Collaborate with NUCATS leadership, Feinberg School of Medicine colleagues, and other University partners and clinical affiliates to develop, test, and implement an innovative “just-in-time” approach to research communications, enabling investigators and study team members to receive precision-targeted information (“the right information at the right time”) regarding relevant resources and services that maximize efficiency and translational impact. Partner with NUCATS colleagues to develop Center/Program-level marketing and communications strategic plans, focusing both on long-term branding as well as program-specific needs (e.g., marketing a regional conference and master’s programs to increase attendance). Develop multiple templates (e.g., flyers, email announcement, social media push) for NUCATS team members to utilize as needed, and provide training on these resources. Represent NUCATS at presentations and host information tables at selected trainings and resource fairs.
With limited oversight, write, edit, proof, format, and publish articles, stories, and announcements on a regular basis via email, social media, monthly NUCATS newsletter, Feinberg School of Medicine publications, and print media. Maintain and continually update the NUCATS website (using Cascade content management system), provide guidance to each NUCATS Center/Program on website content, and establish standardized marketing and communications guidelines for all dissemination materials. Collaborate with the Feinberg School of Medicine’s Communications team to maintain FSM website standards. Manage social media outlets by posting content (such as images and short videos) on Twitter, Instagram, Facebook, LinkedIn, etc.
Create and distribute electronic and printed communications and marketing materials (e.g., brochures, newsletters, event signage, presentations, handouts), including selecting and resizing images. Organize and maintain photo and story archives.
Identify, develop, and lead strategic planning efforts for external communications with the goal of increasing participation in clinical trials, through marketing initiatives and publications. Communicate and collaborate with other related institutions (e.g., other two Chicagoland CTSA hubs, the Institute for Translational Medicine and the UIC Center for Clinical and Translational Science), with a focus on developing strong relationships with key partners in the Chicagoland area as well as the Chicago Department of Public Health. Market and broadly disseminate clinical research for the entire enterprise, including via the on-line research recruitment portal and research podcast production and dissemination. Conduct interviews and edit scripts for podcast episodes. Act as the primary liaison between NUCATS and the FSM and Northwestern Medicine communications teams.
Oversee 1-3 interns and/or work study students responsible for drafting articles, announcements, and event promotions, budget permitting.
Oversee the NUCATS Navigator service request program, serving as the primary contact for assigning questions and service requests to the appropriate NUCATS Center/Program team member.
Performs other duties as assigned
Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor’s or higher degree in a major such as communications, marketing, or related discipline; OR appropriate combination of education and experience.
Four years of public relations, marketing, and/or communications experience, including writing press releases and designing communications materials utilizing software such as Adobe Creative Cloud; or other relevant experience required.
Minimum Competencies: (Skills, knowledge, and abilities.)
Project management skills and demonstrated ability to work on multiple projects simultaneously.
Expert computer skills to include advanced use of Word, Excel, PowerPoint, and Adobe software programs.
Proven ability to identify, research, and solve problems.
Strong oral and written communication skills, including attention to grammar and syntax.
Excellent attention to detail.
Ability to work independently and collaborate with others as needed.
Experience with website management using HTML and/or content management system. (e.g., Cascade)
Preferred Qualifications: (Education and experience)
Six years of public relations, marketing, and/or communications experience, including writing press releases and designing communications materials utilizing software such as Adobe Creative Cloud; or other relevant experience required.
Preferred Competencies: (Skills, knowledge, and abilities)
Knowledge of clinical trials and research management.
Experience with event planning.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Hiring is contingent upon eligibility to work in the United States.
Internal Number: 37028
About Northwestern University
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.